Many business owners are unfamiliar with search engine optimization (SEO) and how it works to improve their online success. In fact, this is one of the biggest reasons companies hire small business SEO services to help. SEO can often be difficult to implement properly, which is why an SEO article writer spends a lot of time keeping up-to-date on the latest practices to create content for websites. This extensive knowledge helps them prevent major mistakes small business owners may make when left to their own devices.
Focusing Too Much on Keywords
Keywords are the backbone of optimized content. However, if you aren’t familiar with SEO best practices, you are at risk of using keywords too often. This practice is known as keyword stuffing and can be easy to do if you spend too much time making sure you have a certain word or phrase in your content, rather than writing informative pieces. A content writing service will use professional content writers who know it’s more important to write for your audience than to the search engines. You will quickly see an improvement in your traffic after implementing these tactics into your content marketing strategy.
There are two ways small businesses often duplicate content. Plagiarism is one of the biggest problems. While you can revise content you love from other websites, they need to be fully rewritten before you can use them. Copying and pasting all or part of an article will lead to issues with the search engines and could get your website removed from the results altogether. However, many companies fail to realize copying content from one of their pages to another can also be detrimental. It’s important to make sure you work with professional content writers who ensure every page is completely unique.
Failing to Tag
Meta tags and title tags are all important elements in ranking well with the search engines. Many companies bypass these fields on the back end of their website because what is entered into them won’t appear on the page itself. This lulls them into a false sense that they aren’t important. SEO article writers understand the importance of these tags and will help you create keyword-rich tags that will help your target audience find your website.
Not Posting Enough
While the frequency of your posting can be a personal decision and will vary based on your industry, creating a regular schedule is important. This is one of the biggest reasons businesses turn to small business SEO services to help manage their blog postings. Many companies are successful posting blogs once a week on the same day and time. This will help your readers anticipate when they can expect to see something new from you. Others choose to post daily during the week or even twice a week. Regardless of the frequency you choose, make sure you are consistent.
Ignoring Social Media
Social media has become a major player in the content marketing game. Companies that don’t use social media may find they have less traffic on their website or their sales may drop. This is because customers are looking for a company that cares about them and will take the time to interact with them. An SEO article writer from a content writing service can often help you with this aspect of your marketing.
Improper Link Building
Links are an important element in the search engine algorithms. The search engine spiders are looking for links that are relevant to each article, as well as those that can lend credibility to the website. For this reason, it’s important for every piece of content you write to have the right links. For instance, a blog post should link back to your website, your contact page and another relevant blog post. Site content should at least link to the contact page. However, you should also consider linking to reputable industry websites, as long as they aren’t direct competitors.
Creating content for websites can be a complex process, especially if you aren’t familiar with the latest in SEO tactics. This is the most important reason to consider hiring small business SEO services. These professional content writers can help you write great content that doesn’t make these critical SEO mistakes. With their help, you will find your traffic increases and so does your sales.
If you’re looking for a content writing service to help with your SEO tactics, contact us. We can help you create the content your readers want, while drawing the attention of the search engines.