Google’s Keyword Planner: The Online Marketing Tool of the Week
Attracting more traffic to your blog requires choosing the right keywords and effectively evaluating their success. The Google Keyword Planner can be a great keyword research tool for experienced content marketers to use to ensure you’re focusing on the right people. Make sure your content writing service uses these and other online tools to give you the greatest advantage over your competitors.
The Basics of Keywords
Most businesses recognize the need to get their website on the first page of the search results, but this isn’t the only factor. While you’re doing your keyword research, it’s important to look at how valuable each one is. The more valuable keywords will be more difficult to rank for so it’s important to factor this into your decision. Not only do you need to focus on choosing the right keywords to get on the first page of Google, but you should also focus on where you land on that first page. Many Internet users are more likely to click on the first link. The further down the page you appear, the lower your chances of gaining clicks.
What Is the Google Keyword Planner?
As one of the lesser recognized tools in Google’s arsenal, this keyword research tool is often used by experienced content marketers as part of Google AdWords. This tool can be used to help plan out your content schedule, as well as tell you which keywords are trending and what your competitors are doing to improve their rankings. This information can help you and your content writing service determine the best way to reach your target audience and outshine your competitors. In addition, Google Keyword Planner can also help you come up with effective titles, giving you an even greater edge online.
Gather Your Keywords
In some cases, it can be useful to know which types of keywords you’re interested in ranking for before you begin using the Google Keyword Planner. Google AdWords offers many useful methods for checking which keywords will work well for your business so you can develop a good list of potential keywords to start working with. Once you have this list, you can begin using the keyword planner tool to its fullest potential.
Enter Your Search Term into the Planner
After you have developed a solid listing of prospective keywords that are likely to bring more traffic to your site, you can enter them into the Google Keyword Planner tool. This tool will provide a vast array of information that relates to how well you can expect to do with a given search term. For instance, this tool can tell you how people are searching for a specific keyword, as well as how many and which websites are currently ranking for it. This can help you see how valuable a keyword is and what your competition looks like so you can improve your reach.
Another benefit to using this tool is it can help you identify which keywords are a waste of your time. Short, common keywords are nearly impossible to rank for and should be ignored, though it’s likely they will still appear in your content. It can also tell you when few people are searching for a particular keyword, which is another sign you should avoid focusing on it. However, keep in mind less competition often means it’s easier to rank well and there are rarely any keywords absolutely no one is searching for so you may still generate some traffic through these methods.
When your content writing service is helping you rank well on the search engines, there are various tools you can use to improve your efforts. The Google Keyword Planner is one of the most effective tools experienced content marketers are using to ensure their clients can continue to reach their target audience online. This tool is designed to supplement your other keyword research tools so you can find the perfect keywords to target and then implement them into your plan for the best results.
If you’re looking for help choosing the right keywords and creating great content to go along with them, contact us. We can help you get the results you’re looking for from your content marketing.
