Your content marketing strategy should be a top priority. However, this isn’t the only thing you need to worry about. Understanding the relationship between content marketing and SEO strategy is critical to ensure you reach your target audience and give your website the ranking boost it needs. Experienced content marketers can help you put together a plan that seamlessly integrates your content marketing and your SEO strategies for the best results.
Put Together a Keyword Strategy
Keywords are the basis on which your content marketing strategy and SEO strategy should be built. Hiring a website content writer with experience in keyword research will help you select the perfect keywords to reach the people who need your products or services most. However, search engines have become smarter, focusing more on the quality of the overall article than on the keywords used within. First and foremost, it’s important to look at what types of terms your customers may be entering to find companies like yours. Once you have this list of keywords, you can begin molding your final list. Be sure this compilation includes long-tail keywords because these are often better to rank well for than shorter terms or single words.
Create Quality, Original Content
Once you have a solid keyword strategy in place, you can begin creating a steady flow of quality, original content that attracts your target audience. Understanding the relationship between content marketing and SEO is critical during this process. Creating engaging content your readers can’t find anywhere else will keep them coming back for more and will help capture the attention of the search engines. Your primary objective should be writing content that entices your readers to remain on your website for as long as possible, increasing the chances they will turn to your company to satisfy their needs.
Make It Evergreen
You may have heard the term “evergreen content,” but do you really know what it means? In general terms, it means creating content that is just as true today as it was several months ago, as well as several months and years in the future. While technologies can change, when your website content writer creates articles that hold true for longer and aren’t dated, they will offer value to your readers for much longer. It also means you will have a much larger library new visitors can check out when they first land on your website.
Another important focus of your content marketing strategy should be building links that help guide your readers around your site, as well as provide them with the additional information they may need. The first step to completing this process is to include links that lead to other relevant pages on your website. If you quote statistics or other important information that can be of benefit, link to a reliable outside source that isn’t in direct competition with your business. This can help you create a back linking trail that helps the search engines realize the value in your content. Finally, experienced content marketers should help you create content other companies are more willing to link to, helping you further increase your network of links.
Your Readers Expect Value
Perhaps the most important part of integrating your content marketing strategy and SEO strategy together is to make sure you are offering something of value to your readers. This often means putting your own unique spin on the topics your writers create. When people visit your website, they likely have questions that relate to your products and services. A website content writer will be able to help you anticipate and answer those questions so your readers walk away from your website feeling like they have learned something.
Whether you only have a content marketing strategy or you’re looking for ways to integrate this strategy with your SEO strategy, hiring experienced content marketers can increase the chances you will effectively reach your target audience and provide the information they need. They understand the relationship between content marketing and SEO best and can make sure you approach your website with the right methods for improving search engine rankings and website traffic.
If you’re looking for experienced content marketers to help you address your content marketing and SEO strategies, contact us. Our professional team of writers can help get your website on the right track.