User Generated Content: The Online Marketing Tool of the Week
When most people think of creating a content marketing plan, they think about using a website content writer from content writing services to provide a steady flow of content for their website and blog. However, this isn’t the only major player in the world of online marketing. User generated content can be a valuable tool, which is why it’s the online marketing tool of the week. Website content writing services can provide the assistance you need to handle this aspect of your marketing plan for the best results.
Who Creates This Content?
The first question you may have is where does this type of content come from? As the name implies, user generated content is created by the people who visit your website, blog or social media sites. In essence, anything that wasn’t written by you, one of your employees or content writing services you hired can be considered as generated by your users.
What Are the Benefits?
It may seem risky to put content generation into the hands of your customers and other website visitors, but this can actually provide a long list of benefits to your business. Website content writing services understand the value of quality content, but today’s consumers want to know what other people think before they turn to a business. They want to be sure they are relying on a company that has provided valuable help to people just like them. This is where user generated content becomes a valuable resource and tool.
Peer Recommendations Are Important
Today’s consumers are more likely to look for reviews before they decide to make a purchase from a particular business. These reviews are often created by people who have previously used your business. Unfortunately, those who feel they had a negative experience are far more likely to leave a review than someone who had a good one. For this reason, it’s essential to reach out to your customers and encourage them to leave their thoughts, particularly on third-party review sites. These reviews will help boost your business and show prospective customers your ability to satisfy their needs and provide them with the level of customer service they expect.
The Social Influence Factor
Social media is another important player in user generated content. While having a presence and working with a website content writer can help you reach your audience and make a good impression, social media is about more than that. Engaging your audience by asking questions, holding giveaways and using other common social media tactics can encourage them to post and interact with you. In addition to making comments on your posts, you also want to encourage your visitors to share your content. When they use social sharing buttons to quickly spread an article or other piece of content to their own family and friends, you will reach even more people without any additional effort.
Let Them Comment
Most blogs and even some websites have a content section you can turn on and off. While it’s tempting to leave it off to prevent spam and negative comments, it’s actually better to leave them on. This is because today’s Internet users love to be able to share their insight and comment on what they read. It also helps consider social sharing, which can be a valuable way to spread the word about your business. Your website content writing services can help you monitor comments to eliminate any spam or properly handle any negative comments to reflect positively on your business. For instance, in most cases, it’s not a good idea to simply delete anything negative. Instead, take the time to understand the problem and address it so you can show prospective customers you care about them.
User generated content has become a valuable tool in helping businesses effectively reach their target audience. Through the help of professional content writing services, you can find ways to implement this type of content into the articles and site content you are already creating. When used properly, allowing your readers to have a voice can improve your performance, increase your traffic and even result in more sales.
If you’re looking for content writing services to help you manage your user generated content, contact us. Our experienced team of professionals can provide the assistance you need to help you drive more traffic.
