Why Outsourcing Your Internet Marketing is So Important
You’re running an exceptional small business. Profits and revenues continue to increase every day and year. While money continues to come in, you find yourself with less time to focus on the things that really matter. Every passing year means less time for you to improve your products and services.
Instead, your website, social media, and other digital marketing strategies demand your attention. Days spent at the office have turned into evenings in front of your home computer.
Maybe you need to add product descriptions to your website, catch up on social media marketing or answer some negative reviews. And you know those blog posts won’t write themselves. Keeping a business going is more than a full-time job. When you add Internet marketing to the mix, you find you’re not able to give any task the attention it really deserves.
You’re Not Alone
Many businesses, small and large, have begun outsourcing their Internet marketing. No matter how much Internet marketing advice you ask for, there are only 24 hours in a day. No matter how long you study Internet marketing strategies, you’ll find your brain can only absorb so much.
Business owners have started to realize that time spent on marketing is time they can’t spend on generating money and doing what they do best – managing their company. If you feel this way, don’t worry! You’re not alone.
What is Internet Marketing?
Internet marketing or online marketing is any form of advertisement and marketing found on the world wide web. Online marketing comes in many forms. Common ones include:
- SEO marketing
- SEM marketing
- Content marketing
- Email marketing
- Social media marketing
- PPC marketing
- Affiliate marketing
So, what is Internet marketing? It’s just one term that clumps together all activities you could engage in online to drive sales. Now, if some of the terms above are confusing, relax! Again, you’re not alone.That’s why we put together this guide to outsourcing your online marketing. Confusion aside, here are eight reasons outsourcing your Internet marketing is the right move for your company:
1. Time Savings For All
Like we said before, you only have so much time in the day. And you can only be truly productive for so long every day. You’re not a machine. Your employees aren’t, either. You hired them to do what they do best: their jobs. You need to focus on what you do best, which is generating profits for your company.
Suzy in accounting shouldn’t be spending her days writing content for your new blog. She’s not a content marketing specialist. She’s an auditor. Doug was hired to sell. He doesn’t want to spend his day behind a computer screen scheduling tweets. He wants to be in front of people moving product.
When you start outsourcing your Internet marketing, you let your people get back to doing what they do best. And when you do this, your business is bound to grow rapidly.
2. Working With Professionals
When you hire an online marketing company, instead of taking Internet marketing advice from a Google search, you’re working with professionals. The PPC marketers, search engine optimizers, and content writers you work with will have the experience and expertise your business needs.
Instead of writing ten blog posts that generate no traffic six months from now, you can hire a professional SEO content marketer who can create ten blog posts that will get hundreds or thousands of hits a month down the road. That’s the benefit of working with professionals; you get the results your business needs to succeed.
3. Planning For Growth
When you hire Internet marketing professionals, then you’re investing in success. You’re investing in your company, and you’re planning for growth. As the old adage goes: if you track it, it will improve. Thus, you need a game plan when you begin investing in Internet marketing.
You should sit down with the marketing company you’re working with and compare costs with expected results. A professional online marketing agency will assess where your business currently sits online, then come up with a realistic plan about how you can improve going forward.
4. Tools You Need to Succeed
Professionals use specialized tools so you will have every advantage at your disposal to beat your competition. Professional Internet marketing companies use tools like SEMrush, Google Analytics, Google AdWords and Hootsuite, to name a few, to ensure your content is set to sell. Combining tools like these with copywriting, conversion rate optimization, and an SEO strategy are where the magic really starts to happen.
5. Financial Savings
At this point, you’re probably thinking that outsourcing your Internet marketing is a good idea, but it’s going to cost an arm and a leg. While you may not believe it, you couldn’t be further from the truth. The freelancer economy benefits small and large business owners.
Instead of hiring a full-time employee or three to handle all your online marketing, you just pay a professional Internet marketing company a monthly fee to help you. And that’s it. You don’t have to pay full-time salaries or make any insurance or other benefits available when hiring an Internet marketing firm. There are no vacation or sick days and no training costs, either. Just the monthly fee.
You pay for what you get, and what you get are results without the hassles!
6. An Outsider’s Perspective
Sometimes we get too close and lose focus on what really matters. Many times, we fall hard for the blood, sweat, and tears that go into our companies. While this is a great thing and leads to success, it can be difficult to know exactly what attracts customers on the Internet.
That’s where hiring an Internet marketing company comes into play. A great online marketer will help you separate yourself from the business and see what needs to happen to attract more customers. An outsider can come in and see unique opportunities and add valuable insights that you may have missed. This single benefit often adds more value than any fee paid to an online professional.
7. Realize Success isn’t Going to Happen Overnight
Many businesses quickly get frustrated with online marketing. People want results, and they want them fast. Business is like the NFL; it’s a win NOW game. Chances are you built your company with this type of philosophy. Get things up and let’s get going. It’s time to bring the money in ASAP.
A professional Internet marketing company knows online advertising doesn’t work that way. Unless you’re willing to invest in PPC research and advertisements, you won’t see immediate changes to your bottom line after implementing online marketing strategies for just a short while.
Don’t let this discourage you. We say this for one reason: online marketing is a process. And it’s a process that takes quite some time. If you’re publishing search engine optimized blog posts and site content, you have to understand that Google’s algorithms might not give your website any attention for 3-7 months.
If you’re building your social media accounts, you can’t start selling with every tweet or post. You have to build your following first. You have to add value to users and the community before you can really use these platforms to bump up your bottom line.
If you follow the proper Internet marketing advice, then trust the process. Three months down the road some results should start showing. Seven months down the road there should be a noticeable difference in your online presence.
8. Fast Growth
I realize we just told you to trust the process and be patient…that your business wouldn’t see much in the way of results until seven months in. Well, you won’t. But once you do, things will start to snowball faster than you can imagine.
The greatest benefit the Internet can bring your business is scalability. Growth online is almost always exponential. You find a trickle of success here and there. Then one day – wham! Things start to turn for the better. Traffic starts to spike. Sales start to come in faster.
Next thing you know, your website or social media traffic has doubled or tripled within a year. And guess what happens when you start the upward swing of the Internet marketing exponential curve? Sales start to come, too. Once this happens, your bottom line can’t help but be boosted.
The Internet Marketing Company You Need to Succeed
If you’re interested in outsourcing your Internet marketing, then look no further. Here at iwebcontent, we have a proven track record of helping companies grow through their online efforts. We specialize in a variety of online marketing areas, including:
- Content marketing
- Social media marketing
When you’re ready to tackle the online side of your business, let’s talk! We look forward to helping you reach all of your Internet marketing objectives.