It can be easy to miss the mark with your moving company marketing efforts if you’re unaware of how the market has changed in the industry. Although marketing was simple and straightforward in past years, it is now a complex ecosystem that has become more challenging to navigate. The key to modern marketing is having the right marketing plan, which includes a few ingredients for the perfect recipe to boost your business’ success.

Give Your Website Some TLC

Your website is your company’s first impression on potential customers, making it necessary to invest in your website design. Old graphics and outdated language can affect your reputability and how people view your expertise. Start by focusing on a few areas that make up your web design.

Your content is your secret weapon with your moving company marketing because it’s how you make a connection with your audience. It’s responsible for helping potential customers decide if they want to pick up the phone and schedule an appointment. For newsletters to blog articles, recruit professional writers to create quality website content. It’s most effective when content is informative and engaging. You can show your reader you understand their needs and have a service that is an answer to their problem.

Add Special Website Features

When updating your website, you also want to include a few necessary tools like a quote generator on each page. This makes it as easy as possible for customers to immediately reach out to you. Click-to-call functionality is another tool that offers convenience when a customer wants to schedule your services. This is much easier than requiring your potential customers to get a pen out and manually write down your contact information. Chatbots are also proven to increase customer satisfaction and can solve customers’ problems or answer their questions without realizing they’re not talking to a live agent.

Use Infographics as Tools

If you want your moving company to stand out amongst the competition, infographics are effective in communicating complex details to your audience. They make the information on your website digestible and can simplify it to communicate more effectively to a potential customer. This can be especially useful for breaking down your prices or services. When used correctly, the visuals prove to be memorable for your customers.

Remain Open to Buying Leads

If you’re just getting your feet wet with your moving company marketing efforts, remain open to buying leads. Most moving companies who aren’t established yet resort to buying leads because it’s a quick and efficient way to attract new customers. You need these customers to tell their family and friends about how impressed they were with your services to ensure your business grows by word of mouth.

Once you buy leads, act quickly to contact the customers. Waiting too long to make the phone call can cause you to miss out on their business if they sign up with another moving company who contacted them first.

Monitor Your Online Reputation

As a business owner, you may be well-aware of how online reviews can affect your reputation and influence how many customers you attract. Reviews are easy to find on multiple websites, including Yelp, Google, and Facebook. Although you may not be able to control the reviews your customers leave, you can still influence your customers’ satisfaction.

Do your best to provide quality customer service and go above and beyond what is expected to improve their satisfaction. Remain honest and practice integrity when interacting with your customers and providing your products or services. If you provide quality work to your customers, it’ll be difficult to get poor reviews. Going the extra mile at each appointment will not only allow you to get repeat customers but will build your reputation.

If someone shows their appreciation and satisfaction, request a review to be left online. You can also ask to post their testimonial on your website. Responding to negative reviews will show you care and are willing to take the necessary steps to correct any issues or mistakes. Ask unhappy customers to email you to ensure you can help them. They may even be more likely to update their review and change it if you take the time to address their concerns. 

Ready to increase your visibility and make more of an impact with your marketing efforts? Contact us to get started. Our proven marketing strategies will get you ahead of the competition, and our competitive prices can allow you to stay within your budget.