Many people assume if they advertise and post on social media, they will immediately start to attract new leads for their cleaning business. Unfortunately, marketing isn’t that simple. There are many tips and techniques you should follow if you want to expand your reach and stand out amongst your competitors. You can start to get more ROI with the money you invest into your marketing campaign and quickly attract new customers. To ensure your marketing for business efforts are successful, here are a few common marketing mistakes to avoid 

Buying Your Likes

Many businesses make the mistake of buying their following and fans, which is a shortcut to making yourself look reputable in the industry. Unfortunately, buying likes is not only considered to be unethical but is a waste of money. It means you’re spending money to get the attention of people who don’t care about the cleaning services you’re offering. It will cause you to fail to target the specific demographic you want to reach. Before long, you may notice you’re not getting many phone calls because you’re not focusing on the right target audience. 

Although it may take time and require a bit of patience, growing your following organically and authentically is always the best approach with your marketing plan. It also won’t make people question why you have 9,000 followers after only posting two times.

Failing to Invest Enough

Many new cleaning businesses make the mistake of underestimating the value of investing enough money into their marketing for cleaning business efforts. Although all start-ups are often strapped for cash, it’s still important to spend money if you want to earn money. 

The budget will always vary, depending on the marketing campaign you’re going to launch. However, failing to spend enough money will cause every campaign to crash and burn. You’ll end up wasting the small amount of money you put into it. You’ll need to determine how much money is enough without exceeding your budget.

Accepting Failure

Keep in mind that failure is a part of the process of advertising. There will likely be times when one of your campaigns isn’t delivering the results you had hoped for, and that’s OK. Quickly realize when it’s failing to gain traction to ensure you can change gears before wasting any more money. Having hope it’ll turn around can cause you to waste more of your resources. Instead, spend more time researching to ensure you can launch a better campaign that proves to be more successful. Learning from your failure will help you avoid past mistakes and get better results in the future. This will ensure your business grows enough to be sustainable and successful.

Ignoring the Experts

Although you may be skilled in managing a team or delivering excellent customer satisfaction, it doesn’t mean you necessarily have the knowledge or experience to market your business well. In some cases, it’s important to hire professionals to help ensure you get the results you’re looking for in half the time. 

There are specific tools and techniques to advertising cleaning services, making it necessary to recruit experts who have your best interest in mind. You can utilize the services of specialists who understand the best marketing techniques that will improve your efforts and help you stand out amongst the competition. You can sleep better at night knowing experienced professionals are on your side. Let them do all the hard work so you can focus on other areas of the business that need your attention.

Not Catering to Your Existing Customers

Many cleaning businesses fail to value their existing customers and focus too much on attracting more leads. It’s important to realize your business will only be able to survive if you have repeat customers continuing to use your services. When you are advertising cleaning services, your campaigns need to be geared towards your current customers to prevent them from giving their business to one of your competitors in the future. Don’t be afraid to get their attention with coupons, offers, and promotions. This will keep them engaged and will allow them to find the value in using your cleaning services for the long term.

Neglecting Your Website

Your website is the first impression you make on your customers and will reveal if you’re established and professional as a cleaning company. If your website doesn’t look polished and informative, you’ll lose potential customers within seconds of them visiting your main page. The website is not just to show you’re a reputable business but needs to be designed to provide customers with more information and capture new leads.

It should include SEO to attract visitors organically by increasing your rank on Google. The site should also include a contact form to ensure new customers can sign up for your services. Maintaining a blog you post regularly will also make your company appear more reputable and allow you to establish your authority in the industry.

Consider hiring a professional company to create your website. This will ensure it looks professional and works from an information sharing and lead generating standpoint. You’ll need a sharp logo, quality content, and smooth navigation to ensure your website allows you to prove you can be trusted. Your customers will continue to return if they find your website easy to use and interesting to explore.

To get expert assistance and guidance on marketing your cleaning business, contact us today. Our talented team knows what it takes to make your phone start ringing when you want your cleaning business to boom.