Press Releases are Still Viable

As a business owner, it can be easy to make the mistake of assuming press releases are outdated and old-fashioned. Although communication has drastically changed in recent years, when it comes to your marketing strategy, they’re actually more important than ever. If you want to understand the importance of a business press release, here are the top five ways it can benefit your brand.

ONE – A Business Press Release Adds Credibility

When it comes to a business press release, it may not be the main way businesses communicate with the public, but it continues to evolve to remain relevant. Many people still view press releases as more reliable than social media and can help you to establish brand trust among your audience.

They provide prospective clients and customers with credible facts. They allow you to build more credibility with journalists if you make it a priority to release them consistently. This is useful if you’re a new business or a start-up and are looking to build your reputation in the industry.

The versatility of press releases with where they’re posted makes them work more in your favor. Press releases allow you to distribute this content across multiple channels to ensure you have more exposure in a crowded market. You can discover what available mediums work most effectively and where you reach more customers to focus more on those channels in the future. You can become more competitive when you have a stronger presence on more than one channel without having to produce extra content.

TWO – Increases Your Customer Engagement

Any good marketing plan incorporates customer engagement to ensure you earn the trust of your audience and make a connection. Press releases are effective in meeting this goal because they not only reach journalists but are easy for prospective clients to access online as you promote it on your different social media accounts. This will make it easier to have the business press release circulated by your followers instead of only by text. When you have the chance to develop a solid relationship with journalists, they’ll be more inclined to promote your company and put you in a positive light.

You even have the option of including images, infographics, or multimedia in your press release to give it more value and make it more interesting. This will increase your engagement with customers and make them more likely to share it with their friends.

THREE – Creates More SEO Traffic

A common myth is that press releases are outdated and won’t increase the traffic to your website. Fortunately, this isn’t true. It’s actually another tool in your toolbelt to get people to your site and obtain more leads. 

One of the mistakes many businesses make is writing press releases with low-quality content, which can hurt your ranking. It’s important to find the best press release service because a quality press release will allow algorithms to find, index, and rank the content when it contains SEO practices. Content writers are updated and knowledgeable about the top SEO tactics and techniques to integrate into the content. The experts will know the right links and keywords to use to ensure you develop more authority in the industry.

FOUR – Helps You Stay Within Budget

Whether you’re a start-up business or are a veteran in the industry, your marketing budget is likely in the back of your mind when you advertise your goods or services. Press releases are a great type of marketing tool because they’re cost-effective. They’re an inexpensive way of making yourself more visible and can still attract customers.

Due to the low cost of press releases, you can use them a lot more consistently than other types of marketing. This will make it easier to get more sponsors and have the opportunity to continue to fund your business long-term.

FIVE – A Business Press Release Creates Timely Content

If you’ve ever created a marketing strategy before, you understand how important content is, whether you’re posting on social media or writing blog posts. Content is what allows potential customers to discover your website and social media accounts. It’s one of the main factors that determine your ranking on Google. 

This doesn’t mean you should just focus primarily on your blog and post a few times a day on it to rank higher. Having various types of content is necessary to ensure your website shows up more, making the press release an important component of your marketing plan.

Press releases can allow you to create timely and relevant content to ensure you stay connected with your audience and journalists. If you consistently create press releases, you’ll discover you start to rank higher and have more of a competitive edge over similar companies.

Press release writing services can allow you to rely on professional content writers who will make your business shine and give you the right voice depending on your target audience. The press releases are customized for your company and will increase your online presence while living forever on the Internet. A content writer will have the customer in mind with each word they include.

Ready to promote a website launch, new service or product, or sales event on your next business press release? We can help! Contact us to use the services of our press release writers and immediately start engaging with your customers today!