A lot more goes into running a successful fitness business than instructing your clients how to work on their form. Your health and fitness marketing is the lifeline of your business and is the main factor that determines how many leads you obtain. Staying on top of the latest marketing trends is essential if you want to enhance your reach and maintain a strong online presence. Here are a few of the top fitness marketing trends to try out to ensure you discover what yields the best results.

User-generated Content

Becoming more personable should be one of your goals with your business to ensure your customers feel you’re relatable and can trust you. If your advertising is overly professional and impersonal, it can affect the connection you make with your audience. 

User-generated content is increasing in popularity in 2021 with health and fitness marketing because it’s more authentic. This doesn’t require using fancy graphics or lingo but can include reposting before and after photos of the members of your gym. This marketing tactic is a great way to get the attention of more people. 

This will allow your customers to have an influence on prospective clients and is affordable because it doesn’t require spending any money to market your business. You can even encourage your followers and customers to post their own photos and tag your business, which is a great way to generate buzz. It’s easy to repost the content without spending any money, which means you can use this marketing technique as often as you prefer.

Chat Bots

Chat bots have surged in popularity in recent years because of how much they accommodate and serve customers. They’re integral for providing better customer service and responding quickly to your customers’ inquiries, questions, and requests. They’re designed to help customers on the website and are easy to reach 24 hours a day, seven days a week. This is an affordable feature for small or large businesses because they’re cheaper to obtain instead of hiring a customer support team available all of the time. 

Although chat bots are automated and are run by technology, they can still answer basic questions and provide the help your customers need without requiring the help of a real person. They’re also useful for helping new customers create an account or register for your fitness program.

Voice Search

As more people use their phones for voice search, it’s caused many fitness companies to integrate this feature into their marketing plan. Today, 50 percent of people rely on voice search to find information on the internet. This requires making adjustments to your keywords if you want to maintain your exposure on different search engines and platforms. 

This step requires hiring a fitness content writer to help you optimize your content for voice search. Research some of the most popular questions people ask in the industry and post content that answers these different questions. This is an effective strategy to increase the organic traffic to your website and remain more relevant.

Value-driven Content

There’s no shortage of content on the Internet, which can cause prospective customers to become pickier about what they read and what gets their attention. This offers more of a challenge when you want to stand out and increase your traffic. 

If you have mediocre content on your website or social media channels, you can’t expect to grow your business. You also can’t expect people to hand over their contact information if you aren’t giving them anything of value. Start by thinking of new ways to bring more value to your customers to ensure you can set yourself apart from similar gyms or fitness clubs in the industry. This will make it easier to convert a prospective customer to a client and can also establish your authority in the industry as an expert.

The content that fitness companies are posting is also becoming more engaging and fun. The days of bland and monotonous content are long gone. Customers now look for something that entertains them while finding answers to their problems.

Studies and Research

Original research and studies are an important trend because they can allow you to become more reputable. Although there’s an influx of fitness enthusiasts and influencers on the Internet, not all of them can be trusted or offer a lot of value. Your content marketing should include studies and research to ensure it’s more persuasive. This can allow you to have deep insights and solve problems your customers may be facing. At times, it may even require taking polls or surveys to get the answers you’re looking for.

If you’re short on time or don’t consider yourself to be a wordsmith, this may require hiring a fitness content writer to help. You can obtain quality content and take the credit for it to ensure you feel proud of the web copy and blog posts available on your site.

Don’t waste any time changing the way you market your fitness business to ensure you can continue to grow and increase your profit. Contact us today to stay on top of the trends and become a top competitor in the fitness industry!