There’s a big market for people looking to improve their health and fitness. If you’re a personal trainer looking to boost your business, it might seem easy at first to get new clients since so many people prioritize their health. However, health and fitness marketing isn’t quite as simple as you may think. With so much competition online, you have to make your business stand out among the rest. The good news is you can do it, but you might need some help from an experienced fitness content writer or a team who has expertise in personal trainer marketing. 

Health And Fitness Marketing Strategies To Consider

Finding the perfect health and fitness marketing strategy won’t happen overnight. You’ll likely go through several rounds of trial and error before landing on a strategy that works for your business. However, it’s a good idea to begin your efforts by exploring some of the most successful strategies other businesses have implemented:

• Email Marketing. You might be thinking that email is a thing of the past, but it’s still one of the most effective marketing strategies you can use. With people getting email alerts on their phones, you’ll increase your chances of the email getting clicked on rather than passed over while scrolling through social media.
• Social Media Marketing. If your company isn’t active on social media, then you’ll have a hard time earning new customers. Create advertisements on Instagram and Facebook that will get the attention of customers and make sure your landing page is ready to go to help them sign up for your services quickly and easily.
• Referral Programs. This is a great way to entice your existing customers to recruit for you. Offer them an incentive for every person who signs up that they recommended.
• Offer Free Trials. People often don’t like committing to something unless they try it first. Schedule several free trials and challenges throughout the year so people can see what your product and service are all about. You can also ask for their contact information when they sign up so you can follow up with them at a later time.
• Video Marketing. Create short videos of your workouts or provide education on health and fitness. Video marketing is one of the most effective ways to get people to stop scrolling on their mobile devices to look at your product.

Build An Online Following

A big part of personal trainer marketing is building an online following. Not only will this keep your current clients engaged, but it will also give you a better reputation for prospective clients. In order to build a solid online following, you need to have several basics covered:

• Have a safe and reliable website
• Make sure your website is optimized for SEO
• Optimize your website for mobile devices
• Create new and engaging content regularly
• Be active on social media

There’s no tried and true way to have an effective health and fitness marketing strategy, and chances are your success will come from a combination of different strategies.

Boost Engagement Through Social Media

Social media is king in the world we live in today, but you also have to make sure you’re using it appropriately. Posting too little or too much can hurt your engagement. And only making promotional posts about your company can lead to people getting annoyed. Consider posting on a variety of topics to boost your engagement on social media, including:

• Relevant articles pertaining to health and fitness
• Short videos of your classes or testimonials from participants
• What your workout schedule for the week looks like
• Free workout tutorials
• Nutrition advice

Incorporating a mix of different posts and only making up to five posts per week on any given platform is a good place to start. Evaluate the metrics as you go to see if you need to make more or fewer posts on any given topic.

Create Fresh And Relevant Content Regularly

One of the most important aspects of health and fitness marketing is creating new and relevant content regularly. People like to read about different tips so they can think about how they benefit from them. Create blog posts about health and fitness topics that are relevant to your target audience. Then promote them by sharing them on your social media accounts. The goal is to become a go-to resource your customers can rely on so they won’t have to seek information anywhere else.

Rely On Experts To Increase Visibility To Your Brand

As a personal trainer, you have enough on your plate trying to manage clients, keep up with schedules and classes, and do other things to ensure your clients are getting the best service possible. Hiring an experienced content writer can help you increase visibility to your brand while you focus on doing those things. In fact, you can even consider outsourcing all or some of your social media marketing, content creation, website development, and more to ensure that aspect of your business is covered. Then all you have to do is focus on your clients!

Our experts at iwebcontent are ready to help you improve your health and fitness marketing. Be sure to contact us today to learn more about our effective strategies and how we can tailor a marketing plan to fit your business model.