The finance industry is growing rapidly and the competition for new clients has never been higher. As the owner of a financial business, you have to find ways to position yourself to earn new customers over your competition. There are plenty of traditional marketing strategies you can implement to accomplish this, like networking, creating a referral network, and more. While these can still be effective today, those strategies alone won’t set your company apart from the rest.

Combining those traditional marketing techniques with more modern digital marketing techniques can help you create a thriving business. And when you hire a financial copywriter, you can create it without putting forth a lot of extra time and effort on your side. Before hiring a financial copywriting professional, you should interview them and understand exactly what their skills are. The last thing you want is to hire someone who doesn’t know a lot about finance and your company ends up in trouble, whether it be legal, ethical, or compliance issues. Here are some ways a reputable and experienced finance copywriter can help you generate leads and sales.

Focus On A Specific Niche

When you hire a financial copywriter, they will need to know what your niche is. This should be the easiest part of your job because you just need to tell them what your skills and expertise involve. Then the copywriter will go to work searching for relevant keywords and terms to help make your company more visible online. If you don’t necessarily have a niche and consider yourself to be a “jack of all trades,” then you might consider focusing on marketing a particular niche to gain visibility, which leads to leads and potential sales.

Design An Impactful Website

An impactful website is crucial to generating leads and sales today. Without a credible website, customers might not think you are legitimate and pass your company over in favor of those that have a professional website. Everything from the design to the content must be meaningful for a potential customer. The problem is designing a website and creating content aren’t usually skills a financial professional has. And if they are, there’s simply not enough time to implement them. A financial copywriter can help with both.

Landing Pages Can Generate Leads

One of the main purposes of a landing page is to generate leads. There are many different strategies to get people to visit your landing pages, and once they are there, your goal is to get their information. This is usually done by offering a free article, video, webinar, or anything else that provides them with relevant information. You’ll be able to obtain their email address in exchange for this information, and you can grow your list of leads accordingly.

Email Marketing Is Still Alive And Well

When you have compiled a list of email addresses using various lead generation strategies, you can consider starting an email marketing campaign. This is where having a finance copywriter pays off because they can put together the entire campaign for you. And they have the experience to know exactly what techniques can lead to the most sales. People today want to relate to the companies they do business with, and seeing emails from you regularly can help build a trusting relationship over time. 

Engage Customers With A Blog, Newsletter, Or eBook

A financial copywriting professional may also suggest starting a blog, creating a regular newsletter, or offering eBooks periodically. When it comes to finance, consumers are always looking for credible sources they can rely on to obtain helpful financial information. Creating relevant content regularly can position your company as an expert in the industry and customers might eventually prefer your website over any others because of the high-quality information. Customers seek information on their own before working with a financial professional, so creating content is essential to growing your business.

Be Active And Share Content On Social Media

Social media allows you to reach an audience that might not have discovered you otherwise. Share your blogs or other pieces of information on your social media platforms and you could see your following increase. The one thing you have to remember is people expect you to be active on social media, which means responding to questions and comments timely. A financial copywriter could have social media experience as well so you can ensure all bases are covered.

A Financial Copywriter Can Take Your Business To New Heights

Working with a finance copywriter can separate your financial company from the competition. Your sales funnel needs to be as easy as possible for customers to navigate and a finance copywriter can help every step of the way. It starts with designing a professional website, creating relevant content, generating leads, and creating content. And it ends with engaging with your customers, putting yourself in a position of authority, and earning sales.

When you work with iwebcontent, you’ll have access to financial copywriting experts to take a lot of the dirty work off of your hands. Even if you are an experienced and skilled writer, it takes a lot of time and effort to generate leads and sales to keep up with the competition. After a thorough consultation with our experts, you’ll quickly see how much time we can give back to you so you can focus on your customers. Don’t hesitate to contact us to learn more about how our financial copywriting professionals can help your business thrive.