The longer you can keep people on your website, the greater the chances are of them becoming a customer. But what really keeps them interested in a website? Too many people think color schemes, themes, and other fancy features are most important. In reality, those things are just a bonus and it’s actually the content itself that keeps them interested. So then that begs the question of what is considered to be good content? We’ve provided you with some tips so you know how to improve your website content.

Relate To Your Audience

The best content writers will always have their audience in mind with anything they create. If you’re only writing to sell your product or service, you won’t earn their attention. Instead, relate to them by explaining a common problem people have and how your product or service could be the solution. This means you should research the type of people who need your product if you haven’t done so already. The more detailed you can be about the types of problems they could experience, the more you’ll sell them on your solution being the best option.

Avoid Wordy Sentences

You should only expect any website visitor to stay on your website for a few seconds unless you can gain their attention. Good content writing consists of clean and concise sentences that are easy to follow and understand. Wordy sentences are a great way to send potential customers packing. They won’t take the time to try to decipher what you’re saying or re-read the sentence. Practice using short sentences that get straight to the point. Unless you’re writing for a highly sophisticated audience, don’t use terms they might have to look up to understand. They won’t do it. Always aim for readability with your content writing and you’ll have an easier time attracting customers.

Incorporate A Variety Of Media

Good content writing is key to a successful website, but you also have to mix in other media. No one wants to see a website full of text without some natural visual breaks. A video or two could be beneficial, as well as a few images or graphics. Just be careful not to overdo it to the point where your visitors have to scroll endlessly to get to the bottom of the page. In addition, too many graphics can make your website load more slowly, so be sure to test it after incorporating them to ensure it loads quickly.

Optimize Your Content For SEO

It won’t matter how good your website design is if no one can find it. While it’s important to write naturally for your audience, you can’t neglect SEO strategies. These factors go hand-in-hand, though. If you don’t have proper SEO, your customers won’t find your website as easily. And if you only write with SEO in mind, then your customers won’t like your content and you won’t earn as much new business. The best content writers understand keywords and terms and can strike the perfect balance. Results won’t come overnight, but with diligent effort and evaluating metrics, you should reap the rewards of your quality content writing.

Make Your Call-To-Action Clear

It’s easy to get so caught up in writing the perfect website content that you forget to tell your customers what to do next. The call-to-action you incorporate on your website depends on what you want your customers to do. Whether it’s filling out a form to receive an eBook or buying a particular product, provide them with appropriate links or buttons that are easy to find. Sometimes it’s tempting to ask your customers to do multiple things in one popup or paragraph, but this can cause some confusion. Be clear with each call-to-action and only ask them to do one thing. Of course, if you have different sections of content, then you can have a different type of call-to-action as appropriate.

How Is The Current Content On Your Website?

Now that you understand the ins and outs of good content writing, how would you rate your website content? If you’ve been struggling to attract traffic to your website, evaluating your content should be the first step. Ask yourself whether your current content is valuable for your readers and if it leaves them wanting to come back for more. Or are you just selling your product and offering incentives to purchase them? If your content is geared more toward the latter, then it’s time to change up your strategies to relate to your audience more.

The Best Content Writers Can Elevate Your Website

Writing website content is tricky when you try to balance relatability with SEO, while also selling a product or service. Hiring the best content writers can elevate your website to heights you’ve never experienced before. They understand how to strike the challenging balance so you can soar up the Google rankings, while also providing valuable and meaningful content to potential customers. Then you can focus on other important aspects of your business to keep it moving forward.

When you’re ready to improve your website content, reach out to us at iwebcontent and we would be happy to help. We take the time to learn about every aspect of your business so we can craft quality content to attract your target customers. Writing website content can be time-consuming to do on your own, and you might not have the resources to hire a full-time writer. When you work with us, you only pay for what you need, so it’s truly the best of both worlds. Don’t hesitate to contact us at any time to learn more about our practices and how we can help your website and business thrive.