Are you looking to create a new stream of customers for your pool business this year? You’re in luck! While traditional ways of marketing your pool business can still be effective, incorporating some other ideas can help you earn new customers. When it comes to swimming pool marketing, you can make a much bigger splash when you extend your reach. Your website plays a big role in your pool marketing efforts and we’ve got you covered with eight effective tips to help you earn new customers.

Clean Up Your Website

By cleaning up your website as well as you clean swimming pools, you’ll increase your customer base in no time. People want to find out as much information about your company in a short amount of time. Credibility is a major factor for new customers also, so an incomplete website might be a sign you don’t take your company or customers seriously. Create a mix of content and provide customers with information about your company, services offered, how to reach you, and more.

Create Clear Calls-To-Action

What do you want your new customers to do? If you want them to call you to schedule an appointment or ask questions, then include your phone number on your website and make it easy to find. Or if you want them to fill out a contact form, then make it bold so they can’t miss it. You don’t want your pool company marketing efforts to go to waste by not telling your customers what they need to do next. Clear calls to action are essential in this regard and can help you generate more leads.

Boost Your SEO To Show Up Higher In Google Rankings

Chances are you have some competition in your area. Many new customers will search online for pool companies, so if your SEO isn’t effective, then people might not be able to find you. Boosting your SEO means using keywords and terms throughout your content. And with pool marketing, local SEO is critical since you don’t want to attract customers outside of the areas you want to service. Create relevant blog content regularly so your website stays fresh and up-to-date. Customers like to see active companies and keeping up with your blog is a great way to stay active.

Increase Your Activity On Social Media

Promoting your content on social media is a good pool company marketing strategy as well. But one thing you have to balance is being too “salesy” with your posts, while still getting your company name out there. Engage with potential customers by commenting on their posts or being conversational with your own posts. Too many businesses fall into the trap of thinking they have to be formal, when the reality is customers want to see the human side of your business. 

Encourage Customers To Leave Online Reviews

Customers are generally open to leaving online reviews about your pool company if you do a great job. And new customers tend to look at online reviews closely before making a decision about which company they want to work with. Asking for reviews never hurts anything and you might be surprised at how many new customers you earn as a result.

Offer Promotions To First-Time Customers

A solid pool marketing strategy is to offer promotions to first-time customers. You might have people new to the area or just installed a new swimming pool this spring. If you offer a free cleaning or evaluation, you have an opportunity to demonstrate your knowledge and expertise. Every promotion might not lead to a new long-term customer, but even earning a handful of new customers that turn into long-term customers is better than nothing.

Distributing Physical Flyers Is Still Effective

Never underestimate the power of a physical flyer, even in the digital age we live in today. However, your flyer has to stand out and be compelling enough to make people want to reach out to you. You only have a couple of seconds to get a person’s attention with a flyer before they decide to keep it or throw it in the trash. Incorporating a mix of physical pool marketing and digital marketing can help you reach a wider range of people based on their preferences. 

Offer Incentives To Existing Customers In Exchange For Referrals

Sometimes it’s easy to overthink how you’ll earn new customers for your pool business. Many companies have the best success by looking at their current customer base. One of the best ways to keep current customers happy and earn new customers is to offer incentives to existing customers. For example, if they refer someone to you who becomes a customer, then offer them a free cleaning or other services to make it worth it to them. You might be surprised at how effective this pool company marketing strategy can be.

A problem many pool company owners have is they don’t have enough time to focus on digital marketing with everything else they have to do. That’s where iwebcontent enters the picture. From creating an engaging website design to writing blog posts and even generating eye-catching flyers, we can help you take your pool business to new heights. Our team has the experience to handle virtually any aspect of your website so you can focus on what you do best. When you’re ready to expand your customer base for your pool company, contact us today and we would be thrilled to explain how we can help.