As a landscape business owner, most of your time is likely spent making your customers’ gardens look amazing. That’s how it should be, but do you ever feel like you could be getting more customers? While your work speaks for itself, it’s your landscape marketing efforts that will allow your company to grow taller than your summer garden! 

Managing your website is a lot like caring for a garden. You do a lot of work and maintenance upfront, but don’t see the results until weeks later. You’ve already got a green thumb with your landscaping skills and here are ways you can have the same with your website.

Make Your Brand As Recognizable As Your Work

Brand recognition is essential and is one of the top landscaping marketing ideas to implement. You likely already have a logo on your vehicle, shirts, hats, and other items. If you don’t have a logo yet, now is the time to have one designed! Nowadays you need a digital presence as well. Your logo should stand out with its creativity without being too over the top. It needs to be recognizable and used everywhere you can think of. The more eyes that see your logo, the better the chances are of people calling you when they need landscaping services.

Showcase Your Talents By Creating A Portfolio

The easiest form of marketing for landscaping companies is building a portfolio of their work. Before and after photos can help potential customers see your quality of work so they can see the value in hiring you. When it comes to landscape marketing, images are much more impactful than words. And while you need to have some blog posts and website content mixed in your website, a diverse portfolio on your website can make a major impact.

Start Marketing Your Business Well Before Gardening Season

The gardening season isn’t until early spring, but that doesn’t mean your landscape marketing efforts can’t begin earlier. During the cold winter days, brighten up your customers’ screens by sharing images of what their colorful garden could look like in a few short months. This would be a good time to offer an incentive to book your services early so you can start getting your busy season schedule lined up. Of course, there’s never a bad time to market your business. The point is to do it early and often even when it’s not the right time to plant flowers.

Create Useful Content For Your Blog

People enjoy reading content about how to create a beautiful landscape for their homes. An effective form of marketing for landscaping companies is creating and sharing quality blog content. The goal of a blog is to provide useful content that keeps people coming back for more. It might not lead to customers instantly, but when they need a landscaping professional in the future, you will be at the top of their minds.

Share Thoughts And Ideas On Social Media

Being active on social media is essential nowadays. People discover brands, learn more about them, see how they interact with customers, and more on social media. Engagement and interactivity are two things to strive for on social media. Share some thoughts with your followers and ask for their input. Posture yourself as an expert, while still making your followers feel like you value their opinions. Doing so will boost your reputation significantly and you might get a handful of customers as a result.

Ensure All Online Listings Are Updated

Good landscape marketing isn’t complete unless your online listings are accurate. Too many businesses make the mistake of focusing solely on their website and have outdated information on Google or other places. Search for your company name on Google and update any information as required.

Offer Discounts To New Customers

One of the most popular landscaping marketing ideas is to offer discounts to potential customers. Sometimes people simply need an incentive to hire you. Whether it’s a free lawn-mowing or a discount on their first service, you never know what will sway customers in your direction. You might only get one job from them, but many times they will turn into long-term customers and the incentive will be well worth it.

Ask For Referrals From Existing Customers

When people are satisfied with your landscaping services, ask them to tell their friends and family. Referrals are often the best customers and can help make your advertising efforts much easier. Consider incentivizing your customers for their referrals as a way to thank them for sending business your way.

That’s all you have to do to make your landscaping business flourish! Sounds easy, right? While you may have the skills and expertise to carry out these ideas, most landscape business owners don’t have the time. That’s where iwebcontent enters the picture. We can help you develop your landscaping portfolio, design your website, create your blog, and even manage your social media accounts. All you have to do is focus on your customers and we can handle the digital side of your business. When you’re ready to expand your garden of customers, contact us to schedule a brief consultation and we’ll show you how we can help.