Owning a business in the pest control industry can be tricky. While everyone deals with pests at their homes or offices, getting customers isn’t always guaranteed. Some people choose to deal with pests on their own. And there’s a lot of competition from companies claiming to be the best pest control company in the area. One of the top ways to attract new customers and retain existing ones is to put together a solid pest control marketing plan. A focused plan that makes your company stand out is invaluable and you’ll reap the benefits when you follow these tips.

Focus On Your Local Market

You have to know your audience no matter what industry you’re in. And digital marketing for pest control is no different. When people need pest control services, they will often go to Google first. So whether they search for your company name or just a general search on pest control, you need to be high on the list. Most people will look at the first two or three results and assume those are the best companies available. If you’re lower than third on the Google rankings, then it’s time to focus on improving your pest control SEO.

Look For Ways To Stand Out From The Competition

To stand out from the competition, you have to know what your competition is doing. Take some time and look at pest control marketing strategies your competitors are implementing. You might get some great ideas on what to do for your business, as well as strategies to avoid. Having both a physical and digital presence in your community is essential as a small business owner.

Bring Traffic To Your Website With SEO Optimization

As mentioned previously, pest control SEO has to be strong for customers to even know you exist. Mixing the right keywords and phrases throughout your content can help. Update your blog regularly with valuable information customers need to know. And be as active as possible on social media. All of these things should improve your pest control SEO. If you’re still not ranking as highly on Google as you would like, hiring SEO experts can help put you on top.

Diversify Your Website Content

The content on your pest control website has to be more than simply discussing packages and pricing. Add some diversity with videos, eBooks, how-to articles, informational blogs, and more. People want to know about the chemicals used to control pests so they can ensure they are safe and healthy in their homes. And when you put this type of information in different media forms, you can connect with a wider audience.

Show Your Personality With Your Marketing Efforts

The great thing about digital marketing for pest control is you can be as creative as you want. Customers today want to relate to companies and align their beliefs with them. This means you need to pull back the curtain a bit and provide your customers with some insight into your business and employees. Consider interviewing employees and posting the video on your website. You could also add some humor to content that people might be able to relate to. There’s nothing wrong with showing a little bit of your personality so customers know who they are working with.

Partner With Local Businesses

Local pest control companies often have success partnering with other local businesses. Real estate agents are great partners, as well as restaurants, furniture stores, and more. You can refer people to their businesses and they will do the same for you. Since they aren’t in the same industry, you’ll both win by offering referrals in this manner.

Develop A Loyalty Program For Customers

Customers are more likely to work with your company long-term if you offer a loyalty program. This could include inexpensive goodies like koozies or coffee mugs for loyal customers. Or you could have a point system where you offer a free treatment after a certain number of regular treatments. Every business is different, so check your bottom line and see what kind of wiggle room you have to implement some type of loyalty program.

Referrals Are A Cornerstone Of Your Pest Control Business

If you’re not taking advantage of referrals, then you’re not doing pest control marketing the right way. Ask your satisfied customers if they know of anyone else who could benefit from the services. If needed, offer some type of incentive for their referral. A simple $5 off coupon for their next service might be all the motivation they need to provide you with a handful of people’s phone numbers. And that $5 could turn into a couple of long-term customers to make it well worth the cost.

Boost Your Digital Marketing Efforts With The Right Team

Digital marketing for pest control can be tricky because there’s so much competition in any given area. Plus, what pest control business owner wants to help customers all day and then sit down in front of a computer to work on their SEO? Hiring a digital marketing team is the best of both worlds. You can continue taking care of customers, while your marketing efforts are taken care of in parallel.

When you hire iwebcontent, you will only pay for the services you need. We customize packages for our clients based on immediate and future needs, as well as their budgets. When you’re ready to attract new customers to your pest control business, contact us to schedule a quick and free consultation.