In the digital world we live in today, many business owners make the mistake of thinking printed brochures are an outdated form of marketing. The truth is when you design a high-quality brochure with an attractive design, it can make your company stand out in a good way. If you’re thinking about putting together a professionally printed brochure, consider these design tips to “wow” your potential customers.

Understand The Objective Thoroughly

A printed brochure has to be focused on a single objective so you don’t confuse the consumer. If your objective is to promote a new product, then the brochure content needs to be solely about the product. You can talk about unique characteristics, real-life examples, and solutions your product can offer. In this example, you want your content to be so focused that the potential customer has all the knowledge they need to determine whether the product is right for them.

Know What Your Customers Want To See

This point has a lot to do with your booklet design. If your target customers are very simple, then you don’t need an extravagant design that could distract them from the actual content. On the other hand, if your potential customers are more professional, then you need to focus on a sleek design with statistics, charts, and other figures to clearly illustrate your point.

Be Brief And To The Point

You are an expert on your product or service, so it’s easy to get carried away with a lot of text. But it’s important to remember that you’re designing a printed brochure, not a printed book. Including too much information can defeat the purpose of a brochure. Instead, highlight important parts to catch your audience’s attention. Brevity is ideal for a printed brochure as long as you have information on additional resources if the customer wants to learn more.

Select The Appropriate Color Scheme

The color scheme might seem like a minor detail when it comes to the booklet design, but it’s an important one. People are much more likely to pick up a brochure with vivid colors rather than a black and white one. The main balance you have to find is the incorporation of different colors without making it difficult to read the content.

High-Quality Paper Is Worth The Price

Always opt for high-quality paper when developing a printed brochure. It’s worth the extra cost because customers will automatically think your product or service is a notch higher than the competition. A flimsy brochure is easy to crumble up and throw away. But when a potential customer holds your sturdy brochure, it makes a much better impression and instills a certain amount of confidence.

Insert The Right Amount Of Images in Printed Brochures

Images can serve multiple purposes in a printed brochure. If you need to bring a point to life for the reader, then the right image can accomplish the task. Or if you simply want to break up the text for a more attractive design, then images serve a great purpose. The most important thing to remember is to choose relevant images and avoid generic ones at all costs. The right images can be impactful for your customers, so choose them wisely.

Be Clear With Your Call To Action

Providing a potential customer with a printed brochure without letting them know what to do next is not ideal. Give them plenty of information on how to learn more about your product. This could be your website, social media account, phone number, YouTube channel, and more. Your brochure is part of your sales funnel, so be sure to guide them in the right direction.

Designing a professionally printed brochure is not always as easy as it sounds for business owners. Hiring a brochure design team like iwebcontent can ensure you include the right information and no details are overlooked. Our experts are ready to learn more about your company and product so we can design a brochure to “wow” your potential customers. Don’t hesitate to contact us and speak with one of our professionals about your needs.