Can you see your optometry business growing, but you can’t seem to figure out how to make it happen? There are plenty of optometry marketing strategies to consider. And there’s no single right or wrong way to approach it. Many times it requires implementing a strategy and adjusting it based on measured results. This flexibility is ultimately what will put your practice ahead of the competition. Consider these optometry marketing ideas to get you started on the right track.

Increase Your Social Media Presence

Does your optometry practice have one or more social media accounts? If not, it’s time to get a couple. If so, then you need to utilize them more. Most companies have a social media account but don’t maximize their marketing potential with it. With optometry social media marketing, you have to connect and engage with customers. You can do this by sharing your blog content, posting questions, or sharing other useful content. 

Customers often turn to social media to ask questions and relate to brands. So your optometry social media marketing strategy needs to include being interactive and engaging. Respond to inquiries quickly and interact with people who comment on your posts. It’s a great strategy for boosting your visibility and building strong relationships with potential customers.

Advertise And Sell Products On Your Website

How many times have you gone shopping for anything in person, and then end up going home and ordering it online? This happens more than people realize. If you aren’t selling your optometry products on your website, then you could be missing out on a huge revenue stream. You don’t have to include every available product online, but you can have a mix of eyeglasses, contact lenses, or other accessories they can order for their convenience.

Seek Feedback From Patients

You can look at statistics and metrics all you want, but real feedback from your patients is invaluable. Consider offering short surveys to your patients and using them as an optometry marketing strategy. You might not be able to incorporate all of their feedback, but you can take bits and pieces of it to form your overall strategy. The important thing is to take the feedback to heart and build on your strengths while improving your weaknesses.

Incentivize Patients With A Loyalty Program

Optometry businesses, like every other business, thrive on repeat patients. This means you have to be on top of your game every day to ensure your customers return. A good way to keep them coming is to offer a loyalty program. You can be as creative as you want with your loyalty program based on what you believe your customers will like the most. This could include discounts on products, family checkup discounts, annual loyalty discounts, and more. Consumers love relating to a brand and being loyal to it. While your products and services are most important, loyalty programs and incentives don’t hurt. 

Never Ignore Online Reviews

While you always want to receive positive online reviews, negative ones can work to your benefit as well. The worst thing you can do is ignore them. Acknowledging you’re not perfect and going out of your way to satisfy a disgruntled person is often just as good as receiving a positive review. While the matter should be resolved privately, it’s important to ensure you make it known publicly that the matter was handled. Potential customers look at online reviews closely and want to see you address negative reviews appropriately.

Keep Your Blog Up To Date

Your blog can be one of the most valuable components of your website. Visitors come to check out your practice, but they stay for the content you have. This is where hiring optometry content writing services can be beneficial. You can enjoy the benefit of a writer who knows all about SEO and might even have some knowledge about optometry. You won’t have to convince one of your current staff members to keep up with your blog either with optometry content writing services. When your SEO gets a boost, your practice will skyrocket up the Google rankings and earn more visibility.

Work With Experts To Enhance Your Optometry Marketing

From your website design to blog writing, brochure creation to social media marketing, and anything in between, experts are available to help. When you outsource these services, you only pay for what you need. Compare this to hiring a full-time employee with benefits, which can hurt your bottom line more. The old saying goes you should work smarter, not harder, and hiring experts for your optometry marketing is definitely working smarter.

At iwebcontent, we can handle virtually anything you need regarding your optometry website. Our team is full of experts in website design, blog writing, social media marketing, brochure creation, and much more. We know you can see how valuable your practice is to your customers. Our goal is to help them see the same thing when they visit your website. We will develop the ideal optometry marketing strategies to boost your bottom line without any negative side effects. It starts with scheduling a free consultation with our team, so contact us today to learn more. We look forward to hearing from you and learning about your optometry practice!