The competitive world of real estate means you have to sometimes be creative to make your company or brand stand out. But if you aren’t careful, your real estate agent marketing efforts can backfire on you. Generating solid leads is the name of the game and there isn’t a single effective way that works for everyone. In fact, most real estate agents have to adjust their marketing strategies over the years to keep up with the trends. 

Real estate agent marketing is difficult. However, you can make it much easier by avoiding these common marketing mistakes real estate agents make

Spending Too Much Time On The Wrong Social Media Platform

The value of social media marketing for realtors can’t be understated. Millions of people are on social media, so it’s a great way to connect with them and potentially earn new clients. The problem is many realtors use the wrong platform. You likely won’t get many clients from TikTok because the average age of the users isn’t old enough to buy a home. Instead, focus your efforts on LinkedIn where you can find professionals who might be looking to purchase their first home or upgrade to a larger home. This is when social media marketing for realtors brings a high ROI.

Not Having A Professionally Designed Logo

If you’re a new real estate agent and don’t have a distinguishable logo, it’s time to get one. But save yourself some time and headaches by allowing a professional to design it for you. Many real estate agents have a vision for their logo in their minds, but they can’t put that vision on paper. Working with a professional gives you a much better chance of creating a trustworthy professional logo for your business.

Neglecting To Include Videos In Your Marketing Efforts

Your real estate agent marketing efforts need to include videos. Consumers today are much more likely to watch a one-minute video than they are to read a one-minute block of text. Whether the video content is on your website or social media pages, consumers will stay on the page longer and be viewed more. Your videos can be about anything, including how to buy a home, what to look for in a home, mortgage information, or other answers to common questions you receive from clients.

Overlooking The Importance Of A Call-To-Action

One of the most common mistakes real estate agents make is not including a clear call to action. What do you want potential clients to do after watching your video, reading your article, or visiting your website? Be sure to include your phone number on all marketing materials. And with digital marketing, make it very clear with “click here” buttons so you can guide potential customers in the direction you want them to go.

Failing To Show Your Personality And Highlight Your Personal Brand

It’s easy to stay too professional with real estate agent marketing. Today, it’s more important than ever to show your human side. People want to relate to people they do business with. If they can’t establish a personal connection with you, then chances are they will look elsewhere for a real estate professional. Give glimpses of your personality in your writing style, video content, social media posts, and more. Good real estate writers know how to balance professionalism with showcasing your personality to promote your personal brand.

Having Inconsistent Marketing Strategies

Patience is required with real estate agent marketing. You can’t implement one strategy and expect immediate results. While it’s important to evolve with different marketing trends, you also have to remain consistent so potential clients know exactly who you are and what you stand for. It can sometimes take several months to see positive results from a particular marketing campaign, but if you’re inconsistent, then you might not see any positive results.

Not Positioning Yourself As An Expert In Real Estate

Your videos, blog posts, and website in general should indicate you are an expert in your industry. Every potential client who reads your content might not be ready to purchase real estate. However, if they consistently see your message and view you as an expert, you will increase your chances of them calling you when the time is right for them.

Not Having A Clean And Functional Website

Above all else, real estate professionals need a clean and functional website. Nothing will send potential clients elsewhere as much as a slow-loading website or one that’s hard to follow. Professionalism starts online, so clean up your website so it’s easy to use for anyone who visits it.

Real estate agent marketing can take a lot of different twists and turns. But what real estate agent has the time and energy to invest in marketing? When you work with iwebcontent, we handle the details for you so you can focus on what you do best. Sometimes real estate agents make mistakes because their time is spread too thinly. Get some of your time back and narrow your focus by letting our team of experts help. We will ensure you don’t make these common mistakes, so contact us today to learn more about how we can help you.