You’ve done everything the right way so far with your jewelry business. You have plenty of inventory, competitive prices, beautiful display cases, and a wide variety of jewelry to choose from. Now all that’s left is getting people into your store to buy your products! Effective jewelry marketing is the solution to this problem, and there are plenty of different strategies you can utilize. Your digital presence plays a big role and is often overlooked by business owners in favor of print marketing. Here are several digital marketing ideas for jewelry business owners to consider implementing.

Design A User-Friendly Website

Your website is the first impression you make on customers. If it’s slow, unresponsive, messy, or hard to navigate, customers will think your store is just as unorganized. Even if you don’t plan on selling your jewelry online, prioritize your jewelry store website design as if you are. Consumers want to easily navigate through your different options and sort by the piece of jewelry they are shopping for. And be sure to put your relevant contact information so they know how to reach you if they find the perfect jewelry they want to buy.

Help Potential Customers Find Your Website With Strong SEO

Once you’ve perfected your jewelry store website design, you need people to find it easily. That’s where search engine optimization (SEO) enters the picture. SEO involves incorporating the right mix of keywords and phrases, as well as effective images, blog content, and more. When you do so, your website will soar up the search engine results list with Google. Thus, customers will see your website as a top option when they perform a Google search for jewelry stores near them.

Email Marketing Is A Jewel For Business Owners

For email marketing to be effective, you need a big list of email addresses. The best way to build your list is to ask customers to sign up for your email newsletters when they visit your store. Your website should also provide a page where they can sign up to receive your emails. Email marketing can include promoting sales, new products, exclusive offers, informational articles, and more. Just avoid the temptation to send too many emails to your list of contacts. You don’t want your emails to seem like spam and be deleted.

Your Blog Posts Will Polish Your Website

An often overlooked aspect of jewelry marketing is blog writing. Not only does a blog boost your SEO, but it can also help you establish your brand as an expert in the industry. When you update your website with a new blog once a week or so, Google will like the activity and give your ranking a boost. 

But what exactly will your blog topics cover? This is where things get fun. Use your blogs to talk about new products, behind-the-scenes looks into your company, how jewelry is made, and anything else you can think of. Incorporate a mix of informative, creative, fun, and engaging content so your readers will stay interested in reading your next post.

Utilize Social Media To Expand Your Brand

One of the top marketing ideas for jewelry business owners is utilizing social media effectively. The more social media accounts you have, the better, as long as you can monitor them frequently and be engaging with all of them. Stale social media accounts won’t do you any good, so only create as many accounts as you can keep up with. Consumers want to engage with brands via social media to decide whether they want to do business with them. If it takes you several days to respond to their inquiry or comment, you won’t establish your brand as a trustworthy one.

Ask Existing Customers To Write Reviews

When you have a lot of positive reviews from customers, your jewelry marketing efforts are much easier. Never hesitate to ask customers to write reviews on Google, Yelp, or other platforms to help your business. But you have to take the bad with the good when it comes to reviews. It’s impossible to please every customer completely. So when you get a negative review, be sure to address it quickly and thoroughly. Turning a negative review into a positive outcome is just as good as receiving a positive review from the beginning. Customers tend to look at reviews before deciding on a jewelry store to shop at, so make sure they are reading what you want them to see.

Adjust Marketing Strategies To Outshine The Competition

No matter what jewelry marketing strategy you ultimately settle on, you’ll have to make adjustments over time. Not being willing to adjust is a good way to get left behind and not maximize your company’s potential. Take a look at what has worked and what hasn’t with your jewelry marketing efforts. The ability to adapt and adjust is what makes jewelry businesses stand out and thrive compared to the competition.

So do you know how to incorporate jewelry marketing into your business now? Many business owners don’t have the time or resources to prioritize their marketing efforts, and that’s where iwebcontent enters the picture. Our team of jewelry marketing experts can highlight the strengths of your company, attract new customers, and give existing customers reasons to come back. We will work with your team and grow alongside you, so contact us today to see how we can help your jewelry business shine bright!