Anyone who has a social media account has likely seen a meme or two. You might not even realize it as you’re scrolling through your feed, but people usually stop to read a meme when they see one. So as a business owner, do you see an opportunity to incorporate memes into your social media marketing? 

Memes can be an effective way to bring exposure to your business. And you can do it without even promoting your products or services. Of course, creating new memes every day can’t be your primary social media marketing strategy, but they are valuable enough to be included. Here are several reasons why you should consider creating memes for your social media accounts.

Cost-Effective Social Media Marketing

Memes are simple to create and don’t take a lot of time. So while you might not increase your conversions with a meme, it doesn’t require a major investment either. You can visit meme generators online to find a relevant meme and simply add text to it. This is a good strategy if there’s a trendy meme getting attention at any given time. People enjoy seeing how creative other people get with memes, so you can join in on the fun. You might even get a little boost of brand exposure along the way.

Give Someone A Reason To Smile

There’s a lot of negativity in the world and on social media. Your social media marketing strategy can stand out simply by being positive, funny, or cute. When thinking about what memes you want to create, think in simple terms. Will this make someone smile today? If the answer is yes, then it’s a good one to create and share. Putting a smile on someone’s face is a good way to make them think about your business positively, which is always a good thing.

Humanize Your Business With Memes

Too many business owners make the mistake of keeping their social media content too professional. Their content marketing strategy consists of promoting products or services and not much else. This is a good way to lose followers because people don’t want to feel like they are seeing sales pitches on their social media feeds every day. Instead, incorporate a mix of memes into your posts to humanize your business. Creating lighthearted content is good for your brand’s image and can provide some relief to consumers who see too much serious content on social media to begin with.

Create Instant Engagement

Some memes take off and go viral quicker than anyone could expect. But most of them also fizzle out in a matter of a week or two once the newness wears off. So when you see a new meme several times on your social media feed, take advantage by creating one of your own. You can see how many of your followers interact with it and share it so you have some data for the next meme you create. Since it doesn’t require a lot of time or financial resources to create a meme, take advantage of the instant engagement you might receive by making one.

Meme Tones Should Match Your Company Brand

One of the biggest mistakes companies make with social media marketing is taking memes or other content too far. You have to stick with content that accurately reflects your brand so your message is consistent. It’s acceptable to have a little fun occasionally, but never cross the line of inappropriateness. Your goal with social media should be to establish an identity customers can rely on. It can take hundreds of posts to solidify your credibility, but a single inappropriate post can make it come crashing down.

Keep Up With The Trends Before It’s Too Late

Timing is a major factor with memes. Since they fade away as quickly as they go viral, you have to take advantage of the moment. If you wait too long to jump into the trend, your meme won’t be nearly as effective. Sometimes it’s best to ride the wave of popularity with a new meme rather than try to create new ones from scratch.

Don’t Try Too Hard Or Overdo It

Creating memes is a great social media marketing strategy if they fit naturally. Some business owners try too hard to be a part of the trend, and it shows. Memes are not worth your time if you spend too much time thinking about the perfect one to share. On the same hand, you don’t want the majority of your social media posts to be memes. Posting a meme once a week is usually sufficient enough to break up the regular style of your posts and give your followers something new to smile at.

Work With Experts To Create Effective Memes

Don’t think you have a creative enough mind to incorporate memes into your social media marketing strategy? Work with experts to create them for you! They will stay on top of the latest trends so you can take full advantage of the exposure. All while you can continue focusing on running your business.

Our team at iwebcontent creates creative and relevant memes for a wide range of businesses. We can help you develop a well-balanced content marketing strategy your customers will appreciate. It starts with a free consultation with one of our experts, so contact us today to learn more.