Renewable energy in general has grown significantly over the last decade. Solar energy has particularly experienced rapid growth and there are plenty of good reasons for it. There has never been a more opportune moment than now to operate a solar company since the industry won’t be slowing down any time soon. And when it comes to digital marketing for solar companies, being detailed, precise, and educational are critical.

The biggest question many solar companies have is how they can separate themselves from the competition. Your solar marketing efforts play a big role. Many solar consumers are still in the learning phase when it comes to solar energy. So the more you can position your company as a valuable resource, the more they will rely on you. Here are some tips to improve digital marketing for solar companies.

Be Detailed When Educating Consumers About Solar Energy

Most homeowners have heard about at least a couple of benefits of switching to solar energy. However, they don’t often know the nitty-gritty details. The more education you can provide consumers, the better the chances are of them becoming your customer. Be detailed not only about how much money a consumer could potentially save by switching to solar, but also about where those savings come from. Providing real-life examples can help illustrate exactly how solar works and you’ll be maximizing your solar panel marketing efforts.

Since there are multiple benefits of switching to solar, be sure to describe each one in detail. Some consumers might only be interested in saving money. Others might be more interested in helping the environment. Using examples for each will ensure you connect with every type of consumer interested in solar energy.

Use Strong Words To Get Your Audience’s Attention

Never be afraid to use strong language in your content. Strong words will get your audience’s attention easier if you use them the right way. Of course, you still have to be truthful with what you promote. Using the word “free” is a good example. Some companies shy away from this term, but if you truly offer a free quote, then use the word “free” instead of something like “no obligation.” Potential solar energy customers are often indecisive, but the verbiage in your solar marketing can give them added confidence.

Understand Your Brand And Be Consistent

You will have to change your solar marketing strategies periodically. However, you should always be consistent with your brand’s values. Digital marketing for solar companies is most effective when you can highlight what makes your company stand out among the competition. Your perception to consumers means everything and you have total control of it. The more consistent you are with providing valuable information and quality products, the more you’ll enhance your brand’s image.

Cater To Your Audience

Catering to a specific audience will be more effective than trying to please everyone. There’s a wide range of consumers when it comes to solar energy. It’s important to understand what concerns or questions your audience has and provide them with answers. When you can offer a solution to every problem or concern they have, you’ll likely see more success.

Utilize Social Media To Generate Leads

Many business owners make critical mistakes when using social media. You shouldn’t use your social media platforms to primarily promote your solar panels no matter how good they are. Instead, focus on consumer engagement. Ask engaging questions to your followers and reply to their answers. And if an existing customer posts about your company, good or bad, always respond to it timely. People often go to social media to learn more about brands, so every post you make or don’t make is a representation of your brand whether you want it to be or not.

Strengthen Your Content And SEO

Content will always be king when it comes to digital marketing for solar companies. Whether it’s your landing page content, blog content, or anything in between, make it readable for your potential customers, while also focusing on SEO. Without quality SEO practices, you will have a hard time being discovered by consumers. The goal is to show up as high in the Google search results as possible, and your SEO plays a major role in achieving it.

Use Clear Calls-To-Action

What do you want your customers to do after visiting your website? Buy a product? Schedule a free consultation? You have the power to let them know what to do next, and they depend on your guidance. Be as clear as possible with your calls-to-action so your customers know what step to take next to learn more about your company and solar energy in general.

Work With A Company You Can Trust To Manage Your Website

Solar marketing can be challenging for many reasons. It can seem like a full-time job just handling the digital marketing aspect of your company. The good news is you can work with reputable digital marketing companies to ensure your brand is portrayed how you want to without having to lift a finger. That way, you can focus on selling products and creating an incredible customer experience.

At iwebcontent, we have solar marketing experts to take your company to the next level. When you’re ready to distinguish your solar business, contact us to schedule a free consultation and learn more about how we can boost your digital marketing.