Attracting people to your temple or synagogue often begins online. When you have an amazing temple website design, people will want to learn more about joining your congregation. That could mean staying on your website longer and learning more. Or it could mean actually visiting your temple when they like what they see on your website. Most of the time it’s a combination of both, but it’s important to also remember that neither could happen if your temple web design doesn’t keep them on the page. 

Think about what people want to learn about your temple. What is it about your website that makes them think they want to join your congregation? There’s a lot to unfold, and we’ve discussed some of the most important components of your temple marketing efforts to prioritize.

Always Update Your Website With Current Information

If your goal is to have members and prospective members use your website as a resource, then it’s critical to always have updated information. In many ways, the first impression for a prospective member could come in the form of the information they see immediately on the website. For example, if your website is showing and promoting Hanukkah, but it has already passed and Purim is approaching, they likely won’t see your temple as being very credible. 

Having someone actively update your website with current information can help you avoid these pitfalls. When you’re prepared for the next event as soon as the current one ends, you’ll demonstrate proactiveness and boost trust levels with current and prospective members.

Avoid Making Your Homepage A Big Advertisement

A major mistake people make with their temple website design is making their homepage a big advertisement. The homepage needs balance to be resourceful for current members, while providing interested people with the information they need to learn more about your temple. So instead of advertising upcoming events on your homepage, which might not be relevant to everyone, focus on your congregation instead. You could talk about how engaging your congregation is in the community, educational opportunities, social events, and much more. These activities will connect with current members and provide a much better first impression for prospective members.

Refresh And Improve Images

The quality of the images you use must be high to be impactful. Quality images don’t just refer to the number of pixels, it also means the type of image you publish. Your goal should be to reach the hearts of prospective members with your images. With that being said, a picture of kids learning, families hugging, and people helping one another are much more impactful than a picture of a crowd of people gathered together. Having a solid mix of photos featuring young people, old people, and anyone in between signifies your temple has something to offer everyone. 

Break Up Big Blocks Of Text

No one will take the time to read paragraphs on top of paragraphs of text. The quality of images with short headlines makes up the best temple web design. These features should guide new website visitors where they want to go on your website. Once they see what your temple is all about after browsing your homepage, they might click on your Upcoming Events link to learn even more. However, they likely wouldn’t get that far if you simply have blocks of text on your homepage.

Include Short Relevant Videos

Videos are more attractive than ever before and should be a big piece of your temple marketing efforts. These videos should include activities your congregation participates in, current events, what your temple’s values are, and much more. Keep the videos short and don’t put too many on one page since it could slow down load times. And regarding the duration of the individual videos, editing them so they are no more than two minutes long is ideal to hold the attention of your audience.

Update Your Blog With Relevant Information 

You need to have a blog if you’re serious about improving your temple marketing. Your blog should discuss upcoming events in detail, as well as relevant information about the community in general. This is where your website can become a go-to resource for congregation members and even people who are considering joining your congregation. When you have a blog filled with useful and relevant information, you’ll make a great first impression and increase the number of website visitors monthly.

Work With Experts To Update And Maintain Your Temple Website

Keeping up with your temple website design can be challenging with the other responsibilities you have. Luckily, you can work with website experts to ensure all of the above points discussed are taken care of. You can continue your community efforts, while having peace of mind knowing your digital presence is backing you up as well. 

At iwebcontent, our experts can help design your website, create blog posts, upload images, and much more. Whether you have a website that needs to be revamped or if you’re starting from scratch, we are here to help. It all starts with a free consultation, so contact us today to learn more about how we can make your temple website design impressive.