If you own a roofing company, you likely know the importance of marketing your business. However, the problem many business owners face is not having enough time to dedicate to roofing company marketing. This might not impact your bottom line in the short-term, but it can have long-term consequences. Building a strong roofing company marketing plan isn’t as difficult as you may think, especially if you utilize the valuable resources available to you. Here are some of the basic components of a strong marketing plan for your roofing company.

Build A List Of Email Addresses

Email marketing is still alive and well, so always look for ways to build your email address list. Get creative with how you do it, including placing forms on your website, requesting referrals, and more. The email marketing content you create can incentivize customers to give you a chance, which is all you can ask for as a business owner. Qualified leads can turn into customers, which could end up creating more customers from referrals.

Optimize Your Website For SEO

Your roofing company website has to be optimized for SEO. People turn to Google first when they need roofing services. So if your business doesn’t rank highly in the Google search engine results, then you’ll have a hard time earning new clients. In many ways, SEO for roofing companies is the most essential part of your marketing plan. There are too many components of SEO to include here, but the main focuses need to be on quality content, local SEO, keyword usage, fast load times, and easy navigation.

Create High-Quality Content

High-quality content will keep visitors coming back to your website for more information. Nowadays with so much information at the fingertips of consumers, many of them will try to figure out a problem themselves before contacting a professional. So if your roofing company website includes blog posts about shingle issues, flashing concerns, what causes roofs to leak, and other related topics, your website will be seen as a trustworthy source of information. Not only do consumers like this, but Google does as well.

Get Active On Social Media

Your roofing company marketing plan needs to involve social media in some capacity. As much as people turn to Google to find roofing contractors, they do the same on social media also. You have to be careful to not turn your social media page into a constant advertisement. Instead, share your informational blog posts and try to engage with consumers as much as possible. Social media is about showing the human side of your business, while also throwing out some specials or incentives periodically. Consumers want to engage with brands on social media so you can boost your reputation by interacting with them. 

Handle Any Online Reviews Appropriately

No matter what you think your brand identity is, the reality is your brand is a reflection of what is said about you online. Whether it’s on social media, Yelp, or anywhere else, always acknowledge both positive and negative reviews. The best roofing companies can turn negative reviews into positive ones by handling any consumer issues professionally until it’s resolved. You won’t please every customer 100%, but you can make every effort to do so. And when you do, other potential customers will monitor the interactions to see how much effort you put forth to create a satisfied customer.

Consider Paid Advertisements Strategically

Paid advertisements can be a good part of your roofing company marketing strategy. Google Ads can be very valuable, as well as Facebook marketing. The goal is to target your customer base by identifying demographics, location, and their specific needs. Some people ignore advertisements, but others see them as an easy way to find a quality roofing contractor. The more your brand is displayed, the better the chances are of consumers visiting your website to learn more.

Create A Referral Or Incentive Program

Almost every company in any industry can benefit from a referral or incentive program. You can turn one customer into multiple customers by offering rewards, discounts, or any type of incentive you can think of. Consider partnering with other small businesses outside your industry as part of your referral program as well. There are many creative ways to incentivize customers to use your services, so take advantage of the flexibility to stand out among the competition.

Stay At The Top Of The Minds Of Consumers

People don’t typically wake up one morning and decide they need a roof replacement. But if something happens to a homeowner’s roof and they need a roofing contractor, you want your brand to be at the top of their mind. So how can you accomplish that? Your email marketing content is a good place to start. You don’t want to blow up anyone’s inbox, but sending out a newsletter or resourceful content once every couple of weeks is appropriate. Be active enough on social media so your brand shows up on their news feed as well. There’s a balance between staying at the top of mind and becoming too annoying, so it’s something to be mindful of.

At iwebcontent, our team is ready to take your roofing company marketing strategy to new heights. If any of the above strategies sound a little overwhelming, our experts can do the dirty work for you. Don’t hesitate to contact us at any time to nail down the perfect marketing strategy for your roofing company.