Creating a business logo is much more than simply sketching out some artwork and calling it your brand. A distinctive business logo design incorporates several characteristics that tell consumers exactly what your brand is all about. Many times the first thing a customer notices about your company is the logo. If it’s unattractive, complicated, or not easy to associate with, then they’ll immediately have a bad impression.

So what all goes into a quality business logo design? It’s easy to overthink all of the elements, but simplicity usually wins over everything else. Here are six of the most effective elements to consider to have your business logo stand out.

Simple and Original

Have you ever heard the phrase “less is more”? This applies to your custom logo design. While you might only have plans to print your logo on the front of your storefront door now, you may evolve into printing t-shirts, fliers, koozies, and much more. The more detail you have in your logo, the more difficult it will be to distinguish it when you print it on smaller items. Instead, stick with basic design elements relevant to what you offer. Consumers should know exactly what products or services you provide just by looking at your logo.

Also, before you get started with your business logo design, search for some other logos in your industry to get some ideas of what not to do. While it may be tempting to mimic other logos that look good, yours won’t stand out because it’s not original. Always keep originality at the forefront of your mind when creating your custom logo.

Memorable

Most people simply glance at a logo and then move on. So yours needs to be memorable enough so when they see it again, they remember seeing it previously. Again, this doesn’t mean you should make it complex to try and achieve uniqueness. Instead, originality with distinct basic elements can be more impactful than anything else.

Modern And Relevant

When creating your custom logo design, you should understand the difference between modern and trendy. Trendy is something that might fit in perfectly today but then looks outdated or irrelevant in a couple of years. On the other hand, a modern logo will capture relevant elements of today while still keeping basic details. 

Many successful companies have rebranded their logos over the years to make them more modern. But the key with those companies is they didn’t totally overhaul their logos. That’s because they only made minor tweaks to keep up with the times. Consider this when creating your logo so it only takes small changes every several years to keep it modern and relevant. 

Balanced Colors

Business owners should consider the colors they use in their logos very closely. The color of your logo can send a message to consumers about what your brand believes in. Cool colors like blue and green signify honesty, trustworthiness, health, and balance. While warm colors like red and yellow signify excitement, enthusiasm, and adventure. No matter what you want your brand to represent, make sure you have balanced colors so you can attract a variety of consumers. 

Complementary With Your Text

The text included with your business logo design should be complementary to the image itself. So if you choose a simple logo with very few design elements and just a color or two, don’t use a complex font that’s difficult to read. You should aim for being linear, so a simple logo should include simple and easy-to-read text. Otherwise, you may confuse potential customers about what your brand stands for.

Versatile Enough To Be Used In Many Contexts

Versatility in your logo means you should consider all the different contexts it could be used. It needs to look just as good on a wall as it does on a t-shirt. And it should show the same amount of detail on a phone screen as it does on a projector screen. You never know what context you might need to use your logo in the future, so it’s best to anticipate different contexts as much as possible.

How To Get Started Creating Your Logo

The best way to get started creating a distinctive logo is to work with the top logo design services. These services have created numerous logos in the past and know how to create an effective balance. When you find logo design services you trust, then you can tell them what your brand is all about and let them go to work creating your logo.

Create A Recognizable Brand For Now And The Future

Creating a recognizable brand can’t happen without an effective business logo. Our team at iwebcontent has experience in a variety of industries and can help your logo stand out now and in the future. From understanding your audience to thinking about marketing strategies and everything in between, your business begins by creating your logo.

It all starts with a free consultation with our team! Don’t hesitate to contact us today to learn more about how we can help design a distinctive logo for your business.