It seems like any time you go out on the road nowadays, you’ll see at least one moving truck or two headed down the highway. As a business owner of a moving company, this is encouraging since there are plenty of customers out there. But how can you turn those customers into YOUR customers? The secret is really no secret at all. Boost your moving company marketing plan and customers will find you much more easily.

Marketing has evolved significantly over the years. It used to be sufficient to list your business in the Yellow Pages. Now you have to design a website, create blog content, be active on social media, and much more. In fact, moving company marketing can be a full-time job! Here are some tips to help you streamline your marketing efforts and send more movers your way.

Design A Stellar Website

If you don’t have a website, then your first step to boost your moving company marketing is to start one. And if you have an existing one, it likely needs some revamping. There are many different components to an effective website. It must be clear, concise, easy to navigate, optimized for mobile viewing, and much more. Many potential customers look at your website to learn everything about your company and your services. In fact, they often make their decision whether to ask you for a moving quote based on the design and content of your website. If they aren’t compelled to request a quote after their first visit, chances are they won’t visit again.

Keep Blog Content Updated And Relevant

Creating and updating a blog is one of the most important things you can do as a business owner for several reasons. For one, it helps your SEO so you’ll rank higher in the Google search results. It also helps potential customers learn more about the moving process, your company specifically, challenges they could encounter, and more. The blog content you create doesn’t have to be complicated. If your team encounters a moving issue or if a customer has a question, create blog content about it. The more information you have in your blog, the more credible your company will seem.

Share Your Content On Social Media

Your social media marketing efforts also play a major role in your overall marketing plan. Social media gives you a chance to pull back the curtain a bit and interact with potential customers. While promoting blog content and other information is important, you should also focus on engaging with people. Many people nowadays want to develop a personal connection with businesses before engaging in a business relationship. And many of those connections start on social media. 

Boost Your SEO With PPC Marketing

Prioritizing SEO is essential for your moving company marketing plan. Creating stellar content is one aspect, but you can take it a step further by investing in PPC marketing. It will cost a little more since you have to pay every time someone clicks on your advertisement, but if you get a couple of new customers out of the deal then it’s worth it.

Target Your Audience And Market To Them

You likely know what type of customers you want to attract, but do you know how to market to them? A common mistake moving companies make is only competing against other moving companies. But the reality is people try to save money as much as they can, even if it means trying to complete the move DIY-style. The DIY mover is one of your competitors as well, so be sure to consider them in your overall message.

Display Credentials On Your Website To Boost Credibility

With the vast amount of information available at a consumer’s fingertips, you can guarantee they will want to find out everything about you. Don’t make them perform multiple Google searches to find the information. Put everything from your contact information to your certifications and other credentials in an easy-to-spot place on your website. This shows consumers you aren’t trying to hide anything and they will appreciate the information being easily available to them.

Encourage Customers To Provide Online Reviews

Another vital component of your moving company marketing plan is online reviews. Encourage your customers to provide online reviews knowing that you might not get a perfect review every time. Consumers often rely on both positive and negative reviews before deciding whom to hire. How you respond to and handle negative reviews can make or break your reputation, so think and act professionally at all times in person and online.

Work With A Digital Agency To Leave No Stone Unturned

As you can see, marketing your moving company has many different components. Since many business owners and managers have other operations to handle, implementing a marketing plan can often get pushed to the side. Instead of letting this happen, work with a digital agency to ensure no stone is left unturned. You can work on the things required for the day-to-day operations of your business, while the digital agency works behind the scenes to drive new customers.

Our team at iwebcontent is here to help your moving company move forward. It all starts with a free consultation, so contact us today to learn more.