As a plumber, fixing a clogged drain or a leaky faucet is so simple you can probably do it in your sleep. However, the number of faucets you have access to fix might not be as high as you’d like unless you continue earning new customers. That’s where digital marketing for plumbers enters the picture. Plumbers have an abundance of tools in their toolbox, but digital marketing usually isn’t one of them. The good news is there are plenty of resources available to help so you can continue doing what you do best, while still earning customers. Here’s a quick guide to digital marketing for plumbers.

Make Your Website SEO Friendly

You should have a website for your plumbing business, especially if you live in a town with a lot of competition. The content on your website can determine how many customers find you and know how to reach you. Search engine optimization (SEO) can elevate your website to the top of the Google search results if it’s properly optimized. This means using relevant keywords people search for online, as well as providing them with valuable information on your website.

Update Your Contact Information Everywhere

Whether you use Google Business, Yelp, Angie’s List, or any other platform, it’s essential to have your contact information updated at all times. It can be challenging enough to have a steady flow of customers, so the last thing you want is to have an optimized website, but you forgot to include your phone number in various places. In addition to having updated contact information, be sure to provide customers with clear calls to action. If you prefer they call you, then tell them. And do the same with email or texting. But just be sure to answer them as quickly as possible when you provide clear instructions.

Give Some Insight Into Your Business With Video Marketing

Plumbers might not be experienced with video marketing, but it’s a simple tool that can make a big impact. A major component of digital marketing for plumbers is building trust with your potential customer base. Video marketing can achieve exactly that. Pull back the curtain a bit and tell your customers about how you got started in the industry, what your beliefs are, your expertise, and more. Videos can build a lot of trust for customers, so the more transparent you can be with them, the more likely they are to work with you.

Email Marketing Can Keep You At The Top Of A Customer’s Mind

Homeowners don’t often think about plumbers until they have a plumbing emergency. Then they scramble to find one online and usually end up calling the first names they see. By implementing effective digital marketing for plumbers, you can stay at the top of a customer’s mind so they will know who to call when an emergency occurs. 

Working with email marketing services can be a positive investment for your plumbing business. Sending a newsletter bi-weekly or monthly can be enough to stick in a potential customer’s mind without overwhelming them. You can include things like videos, short tips, discounts, and more. The main goal is to remind them about your services so you are the first plumber they think of when they need one.

Share Plumbing Tips And Tricks With Your Blog

The blog content you create is also an effective tool for digital marketing for plumbers. Many homeowners try to fix minor plumbing issues themselves before calling a plumber. So if you have some tips you can share, feel free to do so in your blog posts. It might eliminate a small job or two that a homeowner takes care of themselves, but they will remember your selflessness the next time they have a larger plumbing issue. And even more, you will boost your credibility when you share your expertise with them and the solution works.

Ask Customers For Reviews After Finishing The Job

No matter how you feel about online reviews, the truth is new customers rely heavily on them. So it’s best to embrace them and ask your existing customers to provide a review after finishing a job. Positive reviews are ideal, but be sure to also embrace and handle any negative reviews professionally and publicly. Sometimes a negative review can turn into a positive one by creating a satisfied customer. Other people may see this exchange and be impressed with your customer service skills enough to give you a try.

Enlist The Help Of Digital Marketing Experts

Digital marketing for plumbers can be intimidating. And when you have busy days full of seeing customers, you might be limited on time to dedicate to digital marketing. The good news is digital marketing experts can handle that component of your business for you while you continue doing what you do best. Work with them as a team so you’re always on the same page and you can have peace of mind knowing you’re operating a well-rounded business.

Our team at iwebcontent enjoys helping hard-working plumbers increase their customer base to improve their earning power. We have helped numerous small business owners achieve their goals and we are ready to work with you next. It all starts with a free consultation to learn more about each other, so contact us today to get started.