As any beauty business owner knows, trendy topics are usually what sells products. Sometimes you might even be able to begin a trend with your beauty business! However, it’s important to not get too caught up in making a quick dollar on a trend since the chances are the trend will fade. Instead, put together a solid beauty marketing strategy you can incorporate no matter what the newest trend is. Here are some of the top tips to help your marketing efforts shine.

Create Blog Content On A Variety Of Topics

The blog content on your website can be the most important part of your overall beauty marketing plan. One of your goals should be to improve the visibility of your website. Another should be to attract consumers to your website and provide them with the resources they need to stay a while. 

With well-written blog content, your website will rank higher in the Google search results, which improves visibility. Then when you have a variety of topics in your blog portfolio, you’ll appeal to a wider range of consumers. Think about any beauty tips, trends, or questions your current customers have. These can be blog topics to publish on your website so you can be viewed as a valuable resource for anyone who needs beauty-related information.

Tell Stories To Relate To Customers

One of the best beauty industry marketing strategies is to find unique ways to relate to consumers. When you are successful in doing so, you’ll create an instant connection and boost your credibility at the same time. Tell stories about some of your own beauty failures and what you did to get through the situation. You could also ask your current customers for permission to talk about some of their experiences. People often think they are the only ones that go through struggles with finding the perfect beauty product. So they will be relieved to know they aren’t alone.

Engage With Customers Via Social Media

Every beauty business owner should take advantage of social media. You could share your blog content via your different social media platforms. You can also engage with customers and potential customers in different ways. Start your own polls or ask questions to engage your followers. Or you could share trendy topics or articles you find and ask for feedback. Providing your opinion and having conversations with people on social media will boost your reputation and give consumers a sense of connection with your brand.

Boost Your Reputation With eBooks

A beauty industry marketing secret that could propel your business is eBooks. The key factor with an eBook is it provides exclusive information to consumers and all they need to do is provide their email address. Giving your eBooks for free in exchange for contact information is a beneficial marketing strategy for a couple of reasons. The consumer feels like they are receiving information that other people don’t have access to. And you have their email address for future marketing communications to further boost your reputation. It’s a win-win for all involved!

Take Advantage Of Online Reviews

Never hesitate to ask your current customers to post reviews online about your products, service, or expertise. However, you want to avoid offering an incentive for doing so. While people often turn to online reviews to compare services, they are also skeptical about fake reviews or reviews that were paid for. Your beauty marketing goal should be to get as many genuine reviews as you can, even if there are some negative ones mixed in. Just be sure to address those negative reviews publicly and make it right for the customer.

Incorporate The Right Amount Of Media On Your Website

Images and videos can be powerful components of your beauty marketing strategy. But you have to be careful not to overdo it. Too many files on your website can slow it down, make it look cluttered, and create some frustration for website visitors. You definitely want to include relevant images where it’s appropriate, but finding the right balance should also be a priority.

Set Marketing Goals And Adjust Them Based On Metrics

No matter what beauty marketing strategy you ultimately settle on, setting appropriate goals is essential. If you want to increase traffic to your website, then set a goal and monitor the traffic for a month. You can then make adjustments based on the metrics as needed. There’s no such thing as a perfect beauty marketing strategy that you can develop once and put on autopilot. Constant adjustments must be made and this is what can help your company thrive.

Work With Beauty Marketing Experts To Elevate Your Brand

Digital marketing can be a little overwhelming for beauty shop owners, especially if they don’t have any experience in it. Many times it’s worth it to work with experts who can help elevate your brand. In the meantime, you can focus on providing the best service to your customers. 

Our team at iwebcontent can help all the bright spots in your beauty business shine through. From creating blog content to designing your website and everything in between, we will work tirelessly to put together the most effective beauty marketing strategy for your business. If you’re interested in learning more, don’t hesitate to contact us to schedule a consultation.