There’s a common misconception surrounding email marketing. Since people tend to get dozens of emails a day, many of which go straight into the spam filter, business owners often conclude that email marketing is a waste of time. This simply isn’t true and when done correctly, the right campaign can be very successful. It all starts with some best practices to consider for every campaign, while being flexible enough to make adjustments as you go. Here are some tips to help you squash the misconception that email marketing is a waste of time.

Every Email Should Be Personalized

If people think they are part of an email blast with hundreds or thousands of other people, they won’t feel a personal connection with your business. Put their name in the subject line and throughout the email. And any of the email marketing content you include should be relevant to them. This personal touch will go a long way in increasing the chances of them visiting your website. Just be sure you’re clear on what you want them to do next.

Catch The Reader’s Attention In The Subject Line

An email marketing campaign won’t be successful if you don’t create an attractive subject line. You will spend a lot of time on your email marketing content, and all of that time will be wasted if they don’t even open the email. Think of a clever, catchy, or funny thing to put in the subject line. Then back up some of the cleverness in the content of the email. Otherwise, they’ll just delete the email without reading it if the type of content doesn’t match the tone of the subject line. An important thing to note is to never use all caps and avoid sounding like you’re pressuring the reader to act immediately.

Be Clear, Concise, And Brief With Your Message

Every email marketing campaign should have a goal and your message should be clearly aligned with the goal. If your goal is to get people to click a link directed to your website, then you don’t want to put blocks of text in your email. Instead, include enough content to get the reader interested in learning more. Then put a clear button for them to click on so they know exactly what to do next. Many people will scroll through an email to see how long it is and simply delete it if there’s too much text. Avoid this pitfall by being clear, concise, and brief.

Take Advantage Of Timing

Just because an unread email will stay in a person’s inbox forever until they take action doesn’t mean you should send your emails any time. If you send your email first thing in the morning, it could get mixed in with the abundance of overnight emails they received. And if you send it later in the evening, the recipient might be tired of looking at emails and just delete it without opening it. The best email marketing services suggest sending your email midday, between about 11 am and 3 pm. This gives people time to clear out their overnight emails and are still attentive to new emails coming in.

Create A Clear Call To Action

Consumers always look for what they need to do next. So if your email marketing content doesn’t give them any direction, then they will simply move on. If you want them to visit your website, include a button with big and bold letters. And if there’s a certain timeframe you want them to act, then include it. Being as clear and concise as possible with your call to action will help you achieve your email marketing goals.

Provide Readers With An Opportunity To Share Your Content

People love sharing content they enjoy on social media. So if you are promoting a blog post in your email, provide them with an easy way to share it on their preferred social media platform. It’s a great way to boost engagement and expand your reach.

Include Links To Boost Engagement

Speaking of boosting engagement, creating effective links within your email can keep consumers engaged. Every link should direct them to your website, whether it’s a particular product page, blog post, video, or anything else. You can make it sound like it’s a can’t-miss piece of content in your email to increase the chances of them clicking on it.

Make Sure Every Email Is Error-Free

It’s easy to get so bogged down in the details of your email marketing campaign that you forget to proofread your content. Errors in your emails are embarrassing and can ruin your credibility quickly. Take the time to have someone else review your work to ensure you aren’t missing any errors.

Email Marketing Services Can Boost Your Marketing Efforts

Email marketing is so important that it’s sometimes best to work with professional email marketing services to ensure all bases are covered. It’s an investment that could pay for itself over time, but you have to hire the right company with experience in your industry and ensure they are aligned with your goals.

At iwebcontent, our email marketing services can help you achieve your business goals. Whether you’re just getting started or are ready to take your business to the next level, we can help. It all starts with a free consultation with our experts, so contact us today to get started.