Being a successful real estate agent requires an abundance of knowledge, people skills, and a certain level of savviness. But one of the most overlooked components is having an effective real estate marketing strategy. Your digital presence is essential and your website must compete with other agents in your area. Not only must your website be designed better, but the information contained in it must demonstrate why you are an expert. 

Creating effective community pages is exactly how you can accomplish this. The more you can show your knowledge on your website before meeting with clients, the more inquiries you’ll get. Here are some of the most important factors to consider with community pages.

Boost Brand Recognition In Your Community

Your existing clients likely know you are an expert in your community. But potential clients don’t, and they typically make their decision on your expertise by looking at your website. What better way to show you are knowledgeable in the community than by being detailed about your experiences on your website? Brand recognition is a key component of real estate marketing and you can highlight your brand with detailed community pages.

Buyers And Sellers Use Community Pages As Resources

The best real estate writers will craft community pages to be attractive to both buyers and sellers. Most people think buyers benefit most from community pages since they can learn more about a particular area when shopping for a home. But sellers can also benefit by browsing current housing prices, selling points, and other aspects of the market. When you provide all of the information buyers and sellers need to know about an area, you’ll increase your website traffic significantly.

Make Your Website Easier To Find With Proper SEO Content

Search engine optimization(SEO) should be a priority for real estate agents. Hiring real estate writers can be very beneficial in this regard so you can help your website soar up the Google search results. Sometimes a good website can be great by simply adding local keywords that help it become more visible. 

Display Your Knowledge To Potential Clients

Your community pages provide an outstanding opportunity to display your knowledge to potential clients. When you think about marketing for realtors, it’s important to understand that many potential clients decide on a realtor based on their website. Talk about facts regarding a particular location that a wide range of potential clients cares about. This can include community events, school information, recent community updates, and more.

What Types Of Community Pages Should You Include On Your Website?

Depending on the size of the city or town you serve and how much ground you want to cover as a real estate agent, you can include a few different types of community pages. County pages can provide more of a broad view of a large area, but details are a little more challenging to nail down. When you focus specifically on a city, you can talk more about population, activities, highlights, and more. But where you can really stand out is when you talk about specific districts or neighborhoods. This is the level of detail many clients desire, but very few real estate agents provide on their websites.

Your Content Should Boost Your Credibility

It’s easy to get carried away with your real estate marketing efforts and overlook the fact that every piece of content should boost your credibility. This doesn’t mean filling your website with blocks of text. Potential clients can find that information on Wikipedia. You can make your website more valuable by including content that only a local person would know.

Include High-Quality Images Strategically

Including images on your community pages can help potential clients visualize what it’s like to live in a particular area. High-quality images are great for breaking up blocks of text and for bringing to life certain things you mention in your content. Just be careful not to overload your website with too many images, since it could slow it down and make it unattractive.

Promote Community Pages On Social Media

Effective marketing for realtors means utilizing social media effectively. Feel free to share your community pages on your social media platforms and you may be surprised at how much engagement they receive. People enjoy learning about new communities, especially if they have considered moving to the area before. When they see your website provides an abundance of information, they’ll be more likely to view you as an expert.

Remember Your Call To Action

Every community page needs to have a call to action so potential clients know what to do next. It’s easy to overlook this part, so be sure and make it clear what you want people to do next. Whether it’s calling you, filling out a form, emailing you, or anything else, make it easy to find.

Real estate agents should prioritize marketing but often don’t have the time or resources to do so. That’s where iwebcontent enters the picture. We can elevate your real estate marketing so you can attract more potential clients without worrying about your website. Community pages are essential components, so contact us today to schedule a consultation and learn how we can help design yours.