The roofing industry is very competitive. Many general contractors claim to be roofers, which can take away some of your business as a legitimate roofing company. So how can you increase your roofing lead generation effectively to grow your business? Your digital presence is essential nowadays since clients want to understand everything about companies before doing business with them. Here are some effective strategies to give your roofing lead generation efforts a boost.

Develop A User-Friendly Website

If you don’t already have a website for your roofing business, it’s time to get one. And if you have an existing website and are struggling to generate leads, then optimizing it is your next step. Consumers typically visit company websites before doing business with them. If your website is messy, hard to follow, and doesn’t appear credible, then you’ll have a difficult time getting leads.

Some tips for developing a user-friendly website include making sure your website loads quickly, creating a clean layout with easy-to-follow navigation links, making the website mobile-friendly, and more. It’s easy to get bogged down in the details of your website, so remember that you only have a few seconds to impress potential clients before they will leave to find another resource.

Boost Your SEO Efforts To Get Discovered By New Clients

When people search for roofers online, they will likely come across a handful or more options. And most of the time they will click on the website that appears at the top of the search engine results. You can elevate your website to the top of the results through search engine optimization (SEO). With SEO for roofing companies, using the right keywords is essential. You also want to include some local keywords so you can target your audience a little easier. SEO for roofing companies also means adding credible links to and from your website to let Google know you are a legitimate source for consumers.

Ensure All Business Information Is Updated Online

A critical mistake business owners make is not keeping their information updated online. This can include contact information, hours of operation, and more. Be sure to get a Google My Business account and put your business name in various online directories like Yelp. You can damage your credibility quickly if you have incorrect information online since potential clients won’t know what your business status is.

Increase Social Media Activity And Engage With Potential Clients

When it comes to digital marketing for roofers, social media can be a powerful tool. Create an account on relevant social media platforms and engage with people periodically. Many consumers turn to social media to understand what certain brands are all about, so you can demonstrate your professionalism and beliefs on these platforms. You might be surprised at how much you can increase your roofing lead generation by simply engaging with people on social media.

Create Effective Calls To Action

Potential customers need instructions on what to do next after they visit your website. Whether you prefer that people call you, text, fill out a form, email, or anything else, make sure it’s clear on your website. Too many business owners make the mistake of leaving out this detail. If consumers don’t have clear instructions on what to do next after visiting your website, then they’ll leave for a competitor no matter how well-designed your website is.

Provide Incentives Through A Referral Program

Word-of-mouth marketing is still valuable and can be a great complement to digital marketing for roofers. You can get creative with how you incentivize your customers with referrals, but you can also partner with local businesses in your area. Anything from discounts to prizes and anything in between are all on the table, as long as they move your roofing lead generation efforts forward. Think about what makes sense to your bottom line while boosting your leads.

Boost Your Reputation With Valuable Blog Posts

Another effective roofing lead generation strategy is creating quality blog posts. With information readily available at a consumer’s fingertips, they often like to learn about the roofing process before they commit to a roofer. Your blog gives you a chance to demonstrate your knowledge and expertise. Instead of using your blog to sell your services, use it to give your readers some insight into problems, solutions, and other issues they may come across with their roofs. When your website provides all of the information a person desires, they won’t have a reason to look elsewhere for it. 

Work With Digital Marketing Professionals To Fine-Tune Your Website Details

Digital marketing for your roofing company can be a full-time job that business owners simply don’t have the time for. But the worst thing you can do is neglect it when your competitors are prioritizing it. The solution many roofers opt for is working with digital marketing professionals. They can fine-tune your existing website or create a new one from scratch. You won’t have to worry about SEO, blog posts, an effective website design, or anything else when you turn these issues over to professionals.

At iwebcontent, our team can help your roofing business grow as much as you want it to. Generating leads takes time and diligent effort, which is what we provide for every client we work with. Learn more about our services today and how we can help you by contacting us to schedule a consultation.