Gone are the days when sports books would make most of their money on single sporting events like the Super Bowl. The sports betting industry has skyrocketed in recent years as several states have legalized it. More states are likely to join in the coming years, which is good news for sports betting companies. There’s no better time than now to look at your sports betting marketing strategies and discover new ways to attract bettors. Here are some valuable tips to consider.

Create Interesting And Valuable Content

Your content marketing should be the number one focal point and you have several options to consider. While people often make spontaneous bets based on their gut feelings, most of them will perform at least minimal research before placing a bet. And when they do that, they usually find someone they trust to provide them with the valuable information they need to secure the bet.

So how can you become a sports bettor’s valuable resource with your content marketing? Consider creating a blog and updating your content regularly. You could highlight one game each day you feel confident in and provide readers with statistics and insight to back up your thoughts. Or you could start a podcast and talk about certain upcoming games that might be good options for bettors. People tend to gravitate to podcasts when they are at work, exercising, driving in the car, or when they have downtime. If you provide them with quality content, then they could become loyal listeners and readers.

Focus On A Specific Sport

It’s tempting to try to earn as much business as possible by portraying yourself as an expert in multiple sports. But the truth is this will only be effective if you truly are an expert in those sports. You might be better off sticking to a single sport to earn the attention of that audience instead. When you can spend more time researching and providing statistics about baseball, for example, then the success rate of your predictions could rise. And when a sports bettor sees more successful predictions, they will be more likely to follow you.

Work On Your Search Engine Optimization (SEO)

Your sports betting marketing needs to be valuable to the reader, but it must also include some SEO. This means sticking some keywords into your content naturally so your website shows up higher in the Google search results. You can also cite statistics from other qualified sources to boost your SEO score since Google sees backlinks as credibility. 

Partner With An Influencer

The big sports books utilize influencers for their sports betting marketing strategies. Well-known athletes like Drew Brees catch the attention of sports fans and sports betting companies take advantage. It’s not easy to land an influencer like Drew Brees, but having an athlete advocate for your sportsbook is a great way to boost your credibility. 

Utilize Sports Betting Advertisements Wisely

Paying for sports bet ads is another effective strategy to help get your name out there among bettors. Depending on where a sports bettor lives, they might have multiple options to choose from to place their bets. With the right sports bet ads, your company name can be one they recognize over time and potentially place a bet with you. As long as you provide a good experience, you have an opportunity to create repeat customers.

Relate To Your Audience And Their Passions

Going back to content marketing, you must be able to relate to your audience and what they are passionate about. That’s why it might be valuable to spend your sports betting marketing efforts on a single sport at first so you can truly understand the passion your customers have. Developing these connections and relationships will help you earn their trust, which is incredibly valuable.

Be Diligent With Your Actions On Social Media

If your sports betting company is not active on social media, then you won’t have much of a chance to grow. Most people who bet on sports have one or more social media accounts and follow a wide range of sports personalities. The more active you are and the higher quality content you create, the higher your following can potentially be.

Consider Advertising Inside Sports Venues

While it may be challenging to do so, advertising inside sports venues can be a great way to earn business. In states where sports betting is legal inside stadiums, you can earn some business by being present to take someone’s bet on a game they are watching live. 

Work With A Digital Agency To Develop Effective Strategies

Most of your sports betting marketing efforts need to be focused online. If you need assistance getting your sports book to the top of the Google search results, then working with a digital agency can be invaluable. They can tweak your content for SEO purposes and even create some quality content for you, depending on your needs.

Our team at iwebcontent has helped companies in numerous industries increase their visibility. The sports betting industry is highly competitive, so your sports betting marketing strategies must be effective. Don’t hesitate to contact us to learn more about our digital marketing services and how we can help your company stand out in such a competitive industry.