Owning a jewelry store can be very profitable. However, with so much competition in the jewelry industry nowadays, you must find ways to distinguish your business. Focusing your jewelry store marketing efforts the right way can help potential customers find you more easily and lead them through your sales funnel. Everything from your jewelry store website design to your content and everything in between can either make you stand out or simply look like every other jewelry site. These tips can help you improve your jewelry store marketing so you can stand out.

Your Website Must Be User-Friendly

It’s easy to get caught in the trap of adding too much to your website. While sparkly images, videos, and fancy text can be attractive, it can also make your website difficult to navigate. When it comes to your jewelry store website design, think in simple terms. Your jewelry images should speak for themselves, so the other elements of your website should be as user-friendly as possible. Make sure there is plenty of white space without large chunks of text. And your navigation bar should lead customers to exactly what they are looking for.

Use Quality Images To Share On Social Media

Quality images can sell your products much easier, especially on social media. Pinterest is one of the most popular platforms jewelry store owners use. And the great thing about it is you don’t even have to model the jewelry in most cases. Simply take the highest quality photos you can of just the ring, earring, necklace, or any other item you are promoting. Consumers always look for new styles on Pinterest, so the chances of your website becoming known will increase every time one of your images gets pinned.

Connect With Customers Personally With Email Marketing

The personal element of marketing in general has not been a priority for many companies, but it should be. If you want customers to remember your jewelry marketing, personalize your message as much as possible. This is often and effectively done with email marketing. Connect with customers on a personal level by using their names and talking about items they are interested in. You could obtain this information via online forms, storefront forms, or anything else. The goal is for your customers to anticipate receiving your emails rather than just deleting them when they arrive.

Prioritize Local SEO

Search engine optimization (SEO) is a critical piece of jewelry marketing that must always be a priority. If you want your website to be found in a highly competitive industry, then your SEO must be on point. Local SEO is essential for jewelry store owners with a brick-and-mortar storefront. Consumers often use their city name in a Google search when they want to shop at a store. Having a Google My Business account updated is a good place to start. But you can also mention your city and surrounding cities throughout your website content to improve your local SEO.

Partner With A Social Media Influencer

People connect with other people they look up to. Social media influencers have helped businesses become very successful when they are used the right way. The key is to make sure you understand your target audience and find an influencer who aligns with their values. Otherwise, your efforts could backfire. Just keep in mind that the influencer will likely want something in return, so be prepared to offer some free jewelry in exchange for their efforts in promoting your business.

Create Unique And Valuable Blog Posts

While your jewelry store marketing should be mostly focused on the jewelry you sell, remember that customers have plenty of options when it comes to jewelry stores. Using your blog posts to pull back the curtain on your business can be very beneficial. Consumers appreciate learning as much as they can about the values a business has so they can decide whether they want to be associated with them. Using your blog platform to talk about these points can help potentially earn trust.

Ask For Online Reviews And Respond To Them

Online reviews will always be valuable, whether they are good or bad. While positive reviews are more beneficial, you must also be realistic and understand you won’t please everyone. Responding to negative reviews promptly and publicly will help you earn the trust of certain customers as they watch you take care of the situation. On the other hand, simply ignoring the review or deleting it can backfire.

Keep Your Jewelry Store Marketing Efforts Consistent

Once you have an effective jewelry store marketing strategy in place, be sure to keep it consistent. You will need to make adjustments along the way based on certain promotions you might have or other consumer trends. However, customers like companies that are consistent in their blog posts, social media posts, and email marketing so they know what to expect.

Not sure how to get started with your jewelry marketing strategy? Our team at iwebcontent can create your website from scratch or make quick changes to improve your existing website. And best of all, you can be as much or as little involved as you want. Simply tell us about your business goals in your initial consultation and we will go to work. Don’t hesitate to contact us to schedule your consultation and learn more about our services today.