Pet owners want the best for their furry friends, which includes the veterinarian they work with. Most of the time they will find a veterinarian by doing a Google search for vets in their area. So when it comes to first impressions, your website can make or break you. A creative and engaging website design can provide a solid foundation for your veterinary marketing efforts. If your goal is to appear to be one of the top vets in your area and potentially attract more customers, then here are some tips to consider for your website.

A Clean Website Design Makes A Positive First Impression

It’s tempting to crowd your website with photos, videos, and other media of cute pets you’ve helped over the years. Because who doesn’t like looking at these images, right? Well, the problem with having too many images is it can slow your website down. Since most people won’t spend more than a few seconds waiting for a website to load, people might not even get to see your site if it takes too long to load.

Your veterinary marketing efforts should start with creating a clean website design. Avoid big blocks of text and use just enough white space to make it easy to navigate. People often visit websites with a goal in mind, so the quicker they can achieve their goal and find the information they need, the better off you’ll be.

Incorporate The Right Amount Of Videos

We’re not saying to offer a video to click on every time someone scrolls a short way down the page. But you can have a video on your homepage and each service landing page. Videos can be a great veterinary marketing tool since people want to know who they are working with. You could talk in the video yourself and even have some of your staff members involved. Making connections via video marketing can increase the trust pet owners have in you, as well as build your brand.

Show Your Personality In Your Veterinary Marketing Content

Don’t be afraid to let some of your personality shine through in your content. Pet owners want their veterinarian to treat their pets as if they were their own, so show them how you’ll do it. Consider writing blog posts about the importance of taking your pets for a walk. Or maybe even post a video about how you helped your own pet do certain tricks. Every veterinarian should have their own personality, and you have a valuable opportunity to showcase it in your website content. 

Include Links To Your Social Media Pages

Being active on social media is critical today. In many situations, people will search for vets on social media before they look for their official website. So if you’ve attracted someone to your website, then have links to your social media pages embedded on it so they can check them out if they wish. Social media can play a crucial role in your veterinarian SEO as well, so be active and engage with people on the platforms you choose.

Educate Potential Customers With Your Blog Posts

Your blog content is valuable for many reasons. As a veterinarian, you have a wide range of topics you can cover, so don’t hesitate to make your posts diverse. You can talk about anything from nutrition to common injuries pets suffer. You could even write comprehensive posts on different breeds to help people learn more. Your blog posts will help your veterinarian SEO, which will attract more people to your website by listing it higher in the search results.

Keep Content Readable, While Prioritizing SEO

If you’re not an experienced writer, it can be challenging to keep your content readable, while also incorporating veterinarian SEO. However, not doing so could hurt your overall veterinary marketing efforts. If needed, work with veterinarian marketing services for assistance. Not only can they help you craft valuable blog posts and website content, but they can also help with your overall website design and other elements of your digital presence. 

Post Customer Reviews On Your Website

Pet owners put a lot of weight into online reviews. So instead of making them go look for reviews, post them directly on your website. You might choose to only highlight the most positive ones, but it’s important to never delete or ignore negative reviews. It’s impossible to please every customer 100%, so it looks better on your business to try helping them rather than hiding a negative comment.

Create Clear Calls To Action

One of the final, but most important, elements in a solid veterinarian website is the call to action. When someone visits your website, you should tell them what to do next. If you want them to call you, then make your phone number visible. Or if you prefer them to fill out a contact form, then distinguish the button on your site so they don’t have to go searching for it.

Our team at iwebcontent offers veterinarian marketing services to help your practice grow as much as you want it to. If you have a new practice and are looking to start your online presence, we can help. Or if you have a website that needs to be reworked, we can take over and make it work better for you. It all starts with a free consultation with our team, so contact us today to learn more about our services.