There’s a human element to marketing no matter what industry you’re involved in. Going with your “gut feeling” is necessary at times and it will occasionally pay off. But unless your gut feeling is backed by a long-term digital marketing strategy, it will likely be a one-hit wonder rather than a sustainable one. Using statistics effectively can help drive decisions the right way, make adjustments easier, and create a more sustainable long-term plan. Here are some ways you can apply statistics when it comes to digital marketing.

Start By Setting Clear Business Goals

The first thing you must do is set clear and concise business goals. Otherwise, you’ll have a lot of statistics to analyze but won’t know how to apply them. A vast amount of numbers can easily become overwhelming. Knowing which ones are most relevant to your goals can help you narrow down the statistics you evaluate. It also makes it much easier to make minor adjustments to your digital marketing strategy so you can maintain consistently positive results.

Evaluating Statistics Can Create Consistent Results

Consistency is one of the keys to any successful business. And in the realm of digital marketing for your business, consistency drives results. Your goal might be to increase website traffic in one month and boost social media followers the next month. The data you collect can be used month after month to keep your results moving in the right direction. And when you consistently collect data and compare and analyze it, then you’ll notice the changes to your strategy will likely become minor over time.

How To Utilize Google Analytics In Content Marketing

Google Analytics is your friend when discussing content marketing. Some of the most important statistics to evaluate with content marketing include website traffic, average session duration, bounce rate, demographics, and more. Look at each statistic individually and then compare the big picture. For example, if your session duration times are much lower than they should be, then it could be either a website issue or your content simply isn’t interesting enough to keep visitors on your site longer. Once you confirm your website is operating correctly, you can focus on enhancing your content marketing strategy to keep people on your website longer.

Gather Information From Pay-Per-Click Advertisements

Pay-per-click advertising is one of the most popular types of advertising strategies business owners choose. It’s a cost-effective way to get your brand out there and you only have to pay when a person clicks on the advertisement. But what can help take your business to the next level is gathering and evaluating statistics from every ad you create. This can help you figure out why a particular ad is successful and can tailor future ads to have similar components.

Building A Social Media Marketing Strategy With Statistics

When it comes to social media marketing, you have plenty of statistics to analyze. Just remember to focus on the statistics that are most important to your overall business goals. And in some ways, statistics could create the need to change some of your goals if you notice some surprises. For example, you might target a particular demographic as being your primary customer. But if the statistics you receive tell a different story, then you may need to consider adjusting your message to appeal to a different demographic. Developing a social media marketing strategy should be dynamic, so the willingness to adjust will help your strategy succeed.

Understand How Statistics And Search Engine Optimization Work Together

Search engine optimization (SEO) is what helps potential customers find your website. It can involve everything from links to mobile optimization, keywords to the overall user experience, and everything in between. The SEO statistics you obtain can help you identify any broken links, slow website speeds, and much more. All of which will help you operate the most efficient website possible.

Improve Your Email Marketing With Data Analysis

Email marketing is alive and well and can be very effective with the right components involved. Some of the most important statistics to analyze include the bounce rate, forwarding rate, clickthrough rate, unsubscribe rate, and conversion rate. Detailed analysis of these statistics should help you shape every email marketing message you send to your contact list.

Always Be Willing To Adapt And Adjust Digital Marketing Strategies

The bottom line when it comes to evaluating statistics as part of your digital marketing strategy is you must be willing to adapt and adjust. Human nature and your gut feeling should play a role in your digital marketing efforts as well, but you can’t rely on them solely. When utilized the right way, statistics can play a major role in the overall success of your company.

Digital Marketing Experts Can Help Analyze Statistics

Does it sound simple enough to apply statistics to your business? Maybe, but implementing digital marketing strategies based on those statistics can be challenging for business owners. That’s when working with digital marketing experts enters the picture. They have the expertise and knowledge to provide suggestions or even implement new strategies for you. This way, you can continue doing what you do best to help your business grow.

Our team of digital marketing experts at iwebcontent can help you develop effective strategies that align with your business goals. If you’re ready to maximize your digital marketing budget and consistently reach your goals, then contact us to schedule a consultation to learn about our options.