Leads are the number one thing moving companies need to remain successful regardless of the years of experience or the location. This is where the right moving company marketing strategies can make a huge impact. Many moving companies rely on print advertising, radio ads, billboards, and other traditional marketing methods. While some of these could earn leads, you must also incorporate digital marketing. Here are seven effective tips to boost your moving company marketing efforts.

Design An Effective Website

A large number of consumers will go online to look for moving companies, even if they see an advertisement on a billboard. Nowadays, a solid website proves that a company is legitimate. So if a potential customer can’t find a website or if yours is outdated, slow, or difficult to navigate, your chances of earning the customer will drop significantly. 

An effective website will make it easy for consumers to find what they need. Dropdown menus at the top of your home page offer easy navigation. You could also consider including a calculator to help them estimate moving costs without contacting you, or at least ask them to fill out a basic form. Also, be sure your website is optimized for mobile viewing since you never know what type of device a consumer will be viewing your website from.

Integrate SEO Into Your Content

You don’t need to be an SEO expert to generate content for your website, but you do need to know about SEO. Everything from your home page to your services pages and even blog pages should incorporate SEO. Utilize relevant keywords strategically so Google will view your website as a valuable resource for people who are moving. There are many different components to SEO, so working with an SEO expert can ensure you cover all bases.

Select The Best Advertising Strategies

When it comes to digital marketing, you have plenty of strategies to mix and match. Pay-per-click (PPC) advertising is one of the most cost-effective options available to help you earn quality leads. You could also develop Facebook ad strategies to maximize your company’s exposure. Your Facebook ad strategies can be effective in targeting the types of customers you desire, and even narrow them down to a specific location.

Utilize Social Media To Your Advantage

Running multiple social media accounts can be beneficial for your moving company marketing strategy. Each platform attracts a different type of audience, so it’s important to target them appropriately. Some of the most popular platforms for moving companies to use include Facebook, X, LinkedIn, and Instagram. Engagement is the secret to social media success, so post things your potential customers want to see. The last thing you want to do is make your social media accounts full of advertising, which will deter followers quickly.

Boost Your ROI With Email Marketing

Email marketing is still a tried and true method to boost your moving company marketing efforts. When you have a list of email subscribers, create a regular email newsletter to keep your company at the top of their minds. You can offer insights into how people should prepare for their move, how moving companies operate, and more. Email marketing is most effective when it’s used as a tool to help people trust your business more. You can also throw in a discount code occasionally to help motivate people to get moving.

Build Relationships With Real Estate Agents

Sometimes you need to work smarter to make your hard work pay off. Collaborating with real estate agents in your service area is a great strategy to consider. Real estate agents are obviously working with people who will be moving soon, so they could help your business by providing your information to their clients. You could return the favor by promoting the real estate agent on your social media pages, website, email newsletter, and more. It could prove to be a win-win situation for both parties.

Referral Programs Can Be Lucrative

Turning a satisfied customer into multiple satisfied customers is always ideal. By developing a referral program, you can increase the chances of this happening. Once you have provided the best service possible to a client, offer them an incentive for referring potential customers to you. You could also run contests on social media for people who share your posts. And most importantly, keep in touch with your customers so they will remember you when one of their friends or family members needs moving assistance.

Need Help? Seek Expert Digital Marketing Assistance

The digital world can be challenging to navigate when it comes to moving company marketing. Luckily, there are experts available to help so you can focus on providing the best service possible to your customers. Whether you need a full website redesign, a few blog posts each month, or anything in between, digital marketing experts can help grow your moving company.

Our team at iwebcontent has experience working with moving companies to help them increase exposure to their business. No matter what stage you are at with your business growth, we can help. From designing the perfect website from scratch to making tweaks to your existing digital marketing strategy and anything in between, we will work with you to achieve your goals. It all starts with a consultation with our team, so contact us today to schedule yours.