Boosting Your Website’s Visibility
Wouldn’t it be nice if you created your website from scratch and it instantly showed up at the top of Google search results? It’s not quite that easy, but with some diligent effort working on your WordPress website design, you might be closer than you think. Every piece of content you create helps determine your search engine optimization (SEO) score. The higher your score, the more visibility your website will have. Here are some tips and tricks to ensure your website visibility is as high as it can be.
Why Is WordPress SEO Important?
Let’s first start by discussing why you should care about WordPress SEO. When people seek products or services online, they type their query into a search engine like Google. Google will then present the most relevant results at the top of the list based on the content of the website and other factors. Showing up at the top of Google search results organically is a great way to earn trust from consumers compared to paying for your website to show up at the top of the list.
Confirm Your WordPress Visibility Settings Are Correct
One of the first things to check with your WordPress website design is the visibility settings. When you’re in the process of working with a WordPress designer to build your site, you might have it hidden from the public while you work out any kinks and ensure it’s perfect. Once your website is complete, you want to make it visible to everyone and encourage search engines to index it. By confirming these simple but important settings, you could save yourself from some struggles while trying to improve your SEO ranking.
Permalinks Can Help Or Hurt Your SEO
Permalink URLs are links to specific pages within your website. They are designed to tell users what page they are visiting. However, they also have a purpose for SEO. Sometimes, permalinks are too long, irrelevant, or a combination of both. When it comes to permalinks, short and to the point are ideal for boosting your SEO ranking. If you look at your permalinks in WordPress settings, you can shorten them to make them more effective.
Benefits Of Categories And Tags
When you use categories and tags, you can structure your website to separate blog posts and web pages into broad and specific groups. Search engines like structured websites, so the more structure you can have, the better your SEO score will be. Categories are for creating broad groups, while tags are for creating specific groups. These can vary depending on the nature of your business and can simply be adjusted as you work through your WordPress website design.
Boost Your SEO With The Right Plugins
One of the main reasons so many people prefer using WordPress is because of the vast number of plugins available to make things easier. Plugins can impact your website’s functionality and give you the flexibility to make changes based on your unique design. SEO plugins are available to assist you in your efforts to boost your website’s visibility. Work with a WordPress designer to figure out which ones are best for your site.
Optimize Your Images For SEO
Never overlook the impact images have on your website. A basic strategy to optimize your images is to use Image-Alt-Text. This technique provides image descriptions that search engines read to determine the relevancy of any image on your website. Plugins are available on WordPress to help you optimize your images for SEO. This is a secret many business owners don’t know about, so you can create a more well-rounded website by optimizing your images.
Add Internal And External Links To Your Website
Websites need to have high authority to have credibility with search engines. When you have internal links to other pages within your site and users click on them, search engines view it as a sign that your website is a valuable resource. What can boost your credibility even more is having external links to other websites and having other websites link to your website. There are pros and cons to external linking, but the main thing is to ensure the external links are credible.
How Security Can Impact Your SEO
An overlooked aspect of SEO is how secure your website is. If people are afraid to visit your website because of a lack of security, your SEO score will suffer as a result. Not having a secure website can overshadow quality content in many cases, so it’s well worth your time and effort to prioritize security. The good news is WordPress plugins are available to help enhance your website security.
Utilize Available Resources To Boost Your SEO And Website Visibility
Creating an effective WordPress website design isn’t as difficult as you might think, but it can be time-consuming. You have plenty of resources available to help every step of the way, including working with a WordPress designer, digital marketing agency, and more. These experts can help you create a website according to your desires while prioritizing important things like SEO to boost visibility.
Our digital marketing team at iwebcontent has a vast amount of experience helping business owners create and maintain WordPress websites. If you’re looking to boost your website’s visibility in the coming months and beyond, contact us to schedule a consultation and learn how we can help.
