Get on Page One Quick!

When you own or manage a small business, you likely don’t have a lot of wiggle room in your budget for marketing. This can make it challenging to explore different options available and take risks. You may feel intimidated by larger companies that rank higher on the search engines due to the resources they have at their disposal. Although you may be unfamiliar with pay-per-click advertising, it can work to your advantage as a small business owner.

Although you may use all the SEO tools available, you can still fail to show up on the first page on Google. Pay-per-click (PPC) advertising is one of the most effective ways to market your business because it allows you to buy visits to your website. Many other small businesses still aren’t including PPC in their marketing plan, which can allow you to become more competitive in the industry.

Is it Worth the Investment?

When you’re considering investing in PPC marketing, you need to think about a few main factors. 

• Research the keywords for Bing and Google Ads to determine which ones are worth targeting. 
• It’s also necessary to explore different channels available to get an idea of how well you can rank and show up in the search results. 
• Take advantage of different social media websites that allow you to target specific audiences with PPC ads. Paid ads are available on LinkedIn, Facebook, and Twitter. Think about the age range and interests of your audience to determine where they’re likely to spend most of their time. 

Considering all of these points can allow you to invest more in ads on one medium to make more of an impact.

Hire a PPC Expert

Since all of these PPC ad options can be complicated, it may be worth it to hire a professional to manage your PPC campaign. This will allow you to measure the success of your marketing efforts and determine which channels and strategies are worth pursuing in the future. A professional will also get you set up on the right channel and can track everything moving forward.

Attempting to perform PPC marketing on your own can lead to mistakes, which include using broad keywords, which can lead to a poor ROI. Many small businesses also fail to use strong language. They may include content that is bland and boring, which will lose the attention of their audience and can cause their ads to get lost in the crowd.

When you’re searching for the right PPC manager, make sure they have PPC marketing experience specifically for small businesses. They will understand you have a smaller budget and can take the necessary steps to help you reach more prospective customers.

Calculate Your ROI

PPC is ideal for small businesses because it allows you to have more control over your advertising efforts. Because it’s targeted, you are only charged for the ads clicked on by customers interested in your products or services. Because of that, it involves a lot less risk while still allowing you to make progress with the success of your marketing plan. You can have more control over your budget by setting limits.

PPC marketing also allows you to test your return on investment. You can start to invest in PPC in smaller increments to ensure it’s effective and won’t drain your budget. You have the option and flexibility to review the data and information every month or two. 

In a digital world where connection is hard to come by, PPC marketing gives you the opportunity to connect with your target audience and earn their trust. Using location, keywords, and demographics, it will allow you to only show your ads to the people who are actually searching for what you offer. This can even allow you to avoid wasting your money on advertising to people who aren’t interested. You can get the chance to direct your advertisements to those who want to buy now on your website, call or visit your business.

Strengthen Your Brand Recognition

PPC marketing is effective in making your business an authority in the industry, even if you’re a smaller company. It’s effective for smaller businesses that don’t have a strong online presence. You can become more reputable and trusted if your prospective customers have seen your logo or ads before, which will gradually increase your sales.

As customers see your advertisements multiple times, they’ll be more likely to check out your website or social media pages. Their exposure to your ads will influence their decision to purchase your products or services. By targeting a specific audience, it will allow you to reach people who are already interested in what you’re offering.

Contact us for more information about how PPC marketing can immediately enhance your advertising efforts. Let one of our pay-per-click experts help you get started today.