You don’t have to look very hard to find a homeowner who is ready to begin a remodeling project. The first place most of these homeowners go to find a contractor is online. Without a good online presence, you might be missing out on valuable opportunities to grow your business. And this means more than simply having a basic website with your name and company logo. Here are several ways you can make your home improvement marketing more effective to attract customers and boost your reputation.

Don’t Just Create A Website, Design One

Having a well-designed website will put you a step ahead of many other home improvement contractors. A quality website will be designed with the following characteristics:

• An informative “About Us” section
• A list of your services offered
• The locations you service
• An image gallery with your past work
• Easy-to-follow navigation links
• A clear call-to-action

Designing a home improvement website is often easier said than done, especially when you don’t have much experience doing so. Every detail matters in your website design, so don’t be afraid to hire an expert to get the job done.

Quality Images, Videos, And Other Media Attract Visitors

Did you know most people won’t stay on a website for more than 15 seconds? With that in mind, you need to think about what would attract your customers most and put it front and center on your website. In most situations, an attractive video, eye-catching images, or other types of media will do the trick. The goal for these features is to compel your visitor to keep reading your website and click through the navigation buttons. If you just have big blocks of text when they land on your website, chances are they’ll leave in under 15 seconds.

Use Social Media Effectively

Many home improvement contractors have social media accounts but don’t use them as effectively as they could. Whether you use YouTube, Facebook, Instagram, or any other platform, you have an opportunity to reach out to your customers with updates and news about your business. A good social media marketing strategy involves posting at the right times, including some diversity in your posts, and being consistent with your posts. Developing the right social media marketing strategy can take a lot of time and always involves monitoring and tweaking, so don’t hesitate to hire an expert in this area to handle it for you.

Email Marketing Campaigns Still Work

Any time you can get an email address, you’re allowing yourself to earn business in the future. Setting up an email marketing campaign is still an effective way to grow your business. If you have an email address from someone you’ve done work for in the past, then sending them periodic emails will keep you at the top of their mind. You could include things like projects you’ve been working on, updates on the pricing of materials for certain projects, specials or promotions, or anything else to get their attention. Keeping your business name in the minds of homeowners is the main goal of an email marketing campaign.

Encourage Your Customers To Write Reviews

The more people talk about your company, the more recognition you’ll receive. Encourage your customers to write reviews about your work on Yelp, Google, and other platforms. And when they do, be sure to respond to every review, even if there are some negative aspects of it. Potential customers look at online reviews to decide whether to work with you. If you ignore negative reviews or delete them, it looks much worse than addressing them and trying to make things right for the customer.

Attract The Right Customers To Your Business

When designing your home improvement website, you should always think about your target customer. If certain towns in your area tend to be more profitable for you, then emphasize those so Google will pick up on the geographic location. Think also about things like whether you prefer to work on old homes that need a lot of work, or newer homes that homeowners simply want to personalize with their remodel project. If you notice the customers calling you for help don’t have the types of projects you want to complete, then you may need to tweak your website to narrow the focus to a specific audience. 

Know When To Advertise

Advertisements can be very valuable or a complete waste of money. Timing is everything when it comes to advertising. Think about the times when homeowners are eager to complete remodeling projects and advertise a month or two ahead of time. The goal is to attract them to your business before they are ready to start their project so you’re at the top of their mind when they are ready.

Ask For Home Improvement Marketing Help

Designing a home improvement website can be a detailed and time-consuming task. However, it’s not one you should cut corners on. If you are struggling to keep up with your website, blog, social media platforms, email marketing campaign, or anything else, reach out to a website development team for assistance. Understanding your limitations when it comes to website development and marketing is important so you won’t miss out on valuable opportunities to grow.

You’ve got enough on your plate as a small business owner. Let iwebcontent handle all of the dirty work for you and you can put more focus on what you do best…helping customers with their home improvement needs. We will work with you to learn about your business, customers, expertise, and goals and help you design the perfect website and marketing campaigns to take your company to new heights. It starts with a consultation with one of our experts, so contact us today to learn more.