Every business owner should understand the importance of having a functional web design. Nowadays, people will look online for just about every service or product they need before heading to the store or calling to ask questions. Without an engaging and attractive web design, they might get frustrated or confused and leave without considering your company to help with their needs. Working with a web development team is crucial if you don’t have the expertise to design your website yourself. Here are some of the characteristics of an engaging website design.

Simpler Web Design Is Usually Better

It’s easy to go overboard when you have so many options to add to your website. WordPress is simple to use, and it’s best to keep your homepage and all internal pages simple, while still maintaining an attractive feel. In other words, be careful with how many images or videos you use, don’t get too crazy with your color schemes, and break up your text as much as possible.

Utilize White Space Strategically

White space is your friend when it comes to content writing and website design. You don’t want your paragraphs to be too long, so break them up into smaller ones whenever possible. You can also add images strategically throughout the page, but just be sure to not overuse them. The goal with white space is to have just enough to keep the reader’s eyes moving from one thing to another across your webpage so they will stay on it longer.

Don’t Get Too Crazy With Fonts

The freedom of being able to use any font you want on your website can sometimes get business owners in trouble. The cute and fancy fonts might be attractive to you, but you have to think about your company’s brand and what’s easiest to read for your customers. Explore with different sizes and styles, and remember there’s usually nothing wrong with the standard Arial font.

Make Sure Your Colors Don’t Clash

When choosing the colors for your website design, think about how you want to make your customers feel when they are on your website. If you want them to feel calm, then consider using shades of blue since those typically have a calming presence. You also want to be consistent as well. So if your logo has three or four different colors, find ways to use those colors through your website subtly. A website design with clashing loud colors is a great way to lose site visitors quickly.

Have A Clear Navigation Menu

An important piece of web development you can’t overlook is how clear the navigation menu is. Customers want to find what they are looking for quickly. And if what they are looking for isn’t obvious, chances are they won’t stick around very long to find it. What might be simple and straightforward to you might not be for everyone, so consider getting opinions from others to see how they feel about the navigation of your website

Always Test Your Web Design For Mobile-Friendliness

Nowadays your mobile website design has to be just as good or better than your desktop version. People look up companies on their phones, tablets, and other devices, so you want your website to be attractive no matter how they are viewing it. If your website doesn’t have good mobile compatibility, your engagement numbers won’t be as high as they could be.

Be Clear With Your Call-To-Action

It’s easy to focus on so many so different aspects of your website design that you forget what your number one purpose is in business: to make money. Customers need guidance on what to do next when they are on your website. Your “contact us” links should be included in your navigation links, the header and footer, and even throughout your pages if it makes sense. The easier you make it for your customers to reach out to you, the higher your engagement levels will be.

Use Internal Links To Direct Customers To Your Content

Internal links can make your engagement skyrocket and keep visitors on your website longer. Good content writing will involve relating one topic with another, and linking them together strategically. You want your visitors to read as much of your content as possible so they will slowly begin seeing you as an expert and a reliable source of information they need.

Update Your Blog Regularly

Speaking of content writing, you should update your blog regularly to increase and maintain your engagement levels. Mix up your content, while keeping it relevant to your business, and you’ll have a better chance of earning repeat visitors to your website. And when that happens, your Google ranking will soar and you’ll attract new customers every day.

Test And Adjust Your Web Design Often

It’s not possible to build a website to perfection and then it stays perfect forever. You have to consistently test it for functionality, evaluate performance metrics, monitor engagement, and more. Sometimes all you need are minor tweaks occasionally, but the willingness to make those tweaks and adjustments will keep you ahead of the competition.

Web development can be tricky for business owners since they don’t often have the time or experience to optimize their websites. When you work with iwebcontent, you won’t have to worry about any of it. Our website design and content writing experts can build your website from scratch or update your current website to make it more engaging. And the higher the engagement, the more money could potentially flow into your business. Ready to get started? Don’t hesitate to contact us today to see how we can help you have a more engaging website.