Starting a handyman business is easy. You have the skills and knowledge to work on a wide range of jobs, so it should be simple to get as many customers as you want, right? Too many handymen don’t follow the proper steps to establish a solid website or prioritize handyman marketing. The result can be working for not-so-great customers, lower profits, and generally struggling to maintain good customers.

The good news is no matter what stage you’re at with your business, you can develop a handyman marketing plan to turn it around. It doesn’t require a major financial investment, and if you don’t have the time to do it yourself, then experts are available to help. Your handyman marketing and website go hand-in-hand and here are ways you can effectively improve yours.

Understand The Purpose Of Your Website

Does your website just include your company logo, name, contact information, and other basic information about you? If so, then you’re saying the purpose of your website is to simply give out your information to potential customers. Instead, your website’s purpose should be to convert every visitor into a lead. The more leads you have, the more customers you will ultimately earn.

So think about how your website can turn into a lead funnel. You can talk about the types of services you offer. Be as specific as possible with your specialties, and mention general skills as well. Include photos of previous projects and customer testimonials to illustrate how good your work is. When these handyman marketing ideas are implemented, customers will have everything they need to know to decide whether to hire you.

Connect Your Website With Your Social Media Pages

Having an active social media page or two is one of the best handyman marketing strategies. Put your social media pages on your website and vice versa. You can get great leads by being timely with your posts, and a little luck won’t hurt either. Post pictures of a recent remodeling job you did and you might get the attention of someone who has similar thoughts in mind. By sharing your work via social media and linking it back to your website, you’ll earn more leads.

Earn Trust With An Effective Website

As you know, people usually have plenty of options to choose from when hiring a handyman. So you have to distinguish yourself and earn a customer’s trust before you even do the work. It starts with having an effective website. With a clean layout and design, relevant information, highlighting knowledge and skills, and more, you’ll distinguish your business from the competition.

Grow Your Contact List With Estimate Forms

People want things to be as convenient as possible for them. So if you only provide your phone number as the primary method to contact you, then people might not reach out to you. Setting up an estimate form on your website is ideal. When people visit your website, they can quickly enter details about their project and you can respond accordingly or reach out to them if you need further information. This expands your contact list and provides you with more leads at the same time.

Sign Up With Multiple Directories

You can list your business in multiple online directories to make your website more visible. Google likes seeing businesses in these directories, so it improves your SEO and ranks you higher in search engine results. Some of the top online directories are Yelp, Google Business, Yellow Pages, and local business directories. Sign up with all of them and be sure to keep your information up to date.

Create Informative Blog Content

Your blog content should be engaging, informative, and provide enough content to keep customers coming back for more. Incorporate a mix of posts to highlight remodeling trends, home maintenance tips, and anything else related to the work you do. The idea is to get your customers thinking about projects they need to do around their house. When you highlight the importance of those projects, they will be more likely to reach out to you since they are already on your website and you have proven to be an expert.

Be Responsive And Engage With Your Audience

Taking the time to create an effective website and social media pages will be all for nothing if you don’t respond to or engage with your customers. Make it a point to respond to customer inquiries within 24 hours. And social media responses should be quicker than that. Not many things will derail your handyman marketing efforts like being unresponsive to customers.

Consider Hiring Website Experts To Boost Your Handyman Business

It takes time to develop a solid handyman marketing plan. But the good news is you don’t have to do it alone. When you hire a website design expert, you can bring your handyman marketing ideas to life. The right experts will help send the ideal customers your way so you can expand your business and boost your profits.

At iwebcontent, we can do all the heavy lifting for you when it comes to your website. Handyman marketing can be very detailed and we have the experts to handle it so you don’t have to lift a finger. Place your focus on your customers and we can help lead them to you. Don’t hesitate to contact us to schedule a consultation so we can learn more about your business and develop a solid handyman marketing plan.