No matter how large or small your business is, you need well-designed and detailed location pages to ensure people can find you. The specificity is even more important if you have multiple physical locations. Choosing a design can be challenging since you have to balance attractiveness with SEO, while maintaining a positive user experience. Here are some quick and easy design tips you can incorporate to enhance your local landing pages.

Every Location Page Should Be Unique

If you only have one or two locations, then it may make sense to simply have one location landing page with both of them on it. However, any more than that and you should strongly consider making unique local landing pages for each. The benefit is it can enhance your advertising efforts and can ensure potential customers are directed to the location closest to them.

If your service area spans many cities or counties, you may find it helpful to create a location page for each area. This helps to create keyword-rich content for search purposes. For example, your cleaning business may be located in Los Angeles but you may service several counties within that metropolitan area. So you might have a page for L.A. Cleaning Company, as well as Orange County Cleaning Company, San Bernardino County Cleaning Company, and Ventura County Cleaning Company.

If your business location is in Dallas but your service area is nationwide, you may need to target additional densely populated markets with location pages, such as L.A., Miami, Chicago, and New York. These pages could mirror your homepage, but the content and images would be designed specifically for each area.

Make Location Pages Mobile-Friendly

You can spend hours on your website design, only for it to be ineffective when viewed on a mobile device. Since people often search for businesses while on the go, your location pages need to be mobile-friendly. Potential customers won’t spend more than a few seconds trying to find your business information. If they can’t find it quickly or it’s not easy to decipher, then they’ll move on to a competitor. Spend as much time on making your location pages mobile-friendly as you do making them attractive to read.

Be Specific With Keywords And Business Information

Using appropriate keywords at the correct density can ensure you’re not attracting visitors from long distances. Be specific with your keyword usage and keep your business information updated to the minute. Consumers want to quickly see your address, hours of operation, phone number, and even social media handles. Include any relevant information that’s unique to a physical location so consumers can easily find it.

Once you get the hang of designing location pages, the process can be a little more streamlined. However, minor mistakes could cost you website visitors and potential conversions. Our team at iwebcontent has a long history of designing location pages. We have helped numerous businesses large and small design the most effective pages to attract customers. When you’re ready to create or upgrade your existing location pages, contact us to schedule a brief consultation and get started. 

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