Spring is in the air and people are beginning to think about how they will maintain their lawns and landscaping. While you should always market your landscaping business, now is the time to take it up a notch. Many business owners rely on word of mouth for their primary landscaping marketing strategy. This can be effective to a certain extent, but you can take your business to the next level when you implement these landscaping marketing ideas.

Create A Clean-Cut Website Design

Every landscaping business owner should have a website. Potential clients often search on Google for landscaping professionals and then compare the first few they see. Your website is a reflection of your business, so it must be clean-cut with a solid balance of text and images. It should be easy to navigate, include an impressive photo gallery of your previous work, and let people know how to get in touch with you. When you put forth the effort to make your website the best it can be, you’ll earn more customers through online searches.

Catch The Attention Of Local Customers

Catching the attention of local customers means being present in the community as well as online. Nowadays, when people see a flier or a business card, they look for a website or social media handle to do further research on the company. So the two landscaping marketing strategies go hand in hand. Start by listing your company information on Yelp and Google My Business, as well as other listings. Have an active presence on social media as well so when a potential customer hears about your business, they’ll be able to find information about you online. This is what will earn you more clients in the digital age we live in today.

Engage With Customers On Social Media

People enjoy connecting with companies they do business with and social media is usually the first place they begin. Your social media marketing efforts must be consistent so clients and potential clients know what to expect. Know your audience so you promote content relevant to them. No one wants to hear about your sales or promotions multiple times a day. Instead, ask questions or share photos of beautiful landscaping projects you’ve completed to encourage engagement.

Start A Blog And Keep Fresh And Relevant Content

Starting a blog is one of the most important landscaping marketing ideas you should implement. Every blog post positions you to be an expert in landscaping and people always want to find a valuable resource they can rely on. Mix up your posts to ensure you connect with a variety of clients. Some clients want to know what type of mulch looks best aesthetically in their landscape. Others want to know what fertilizer ingredients are best for making their garden thrive. Boost your social media marketing efforts by promoting your blog posts on each of your platforms so more people can see them. 

Consider Creating A Regular Newsletter

Newsletters are still valuable today. Whether you choose to send a newsletter biweekly, monthly, or less frequently, people enjoy reading them. You can use your newsletter as a marketing opportunity to provide exclusive discounts or other offers to subscribers. It’s a great way to keep your business on the top of the minds of your clients when your newsletter consistently shows up in their inboxes.

Ask For Online Reviews Following Every Service Provided

Positive online reviews can go a long way in creating the reputation you want for your business. Don’t hesitate to ask clients to provide online reviews after the services you provide. However, never offer an incentive for doing so since you don’t want to seem disingenuous. If other people find out you’re essentially bribing people for positive reviews, then it could backfire on you. Instead, always ask for reviews and prepare to handle any negative reviews appropriately. This is a much better strategy since potential customers can see how you handle a customer who didn’t have a great experience.

Reward Your Existing Customers Through A Referral Program

Referral programs are huge in the landscaping business. Reward your customers by offering them discounted services if they refer a new customer to you. This accomplishes two things. It incentivizes your current customers to keep working with you. And it also helps you earn new clients without putting forth a lot of effort. Discounted services are a small price to pay when you consider the number of clients you could earn in return.

Work With Experts To Take A Hands-Off Approach To Marketing

The digital side of landscaping marketing can feel a little overwhelming if you’re not experienced. Luckily, you have plenty of resources available at your fingertips to help you succeed. While you handle the dirty work of making landscapes beautiful, digital marketing experts can handle the dirty work behind the scenes on your website and more. 

Our team at iwebcontent can build your website from scratch or take over your existing one. From running social media accounts to creating blog posts and anything in between, we have the experience to make your landscaping business shine. When you’re ready to maximize the potential of your landscaping company, contact us today to schedule a consultation and learn how we can help.