Many landscapers rely on word of mouth and other traditional marketing methods to earn new clients. While these strategies could be successful at times, having an effective website can take your landscaping marketing efforts to the next level. Simply having a website isn’t good enough. It must be easy to use, have quick response times, provide the information customers want to see, and more. We’ve broken down eight website design mistakes you should avoid for your landscaping marketing.

Navigation Flaws Or Breakdowns

When potential customers visit your website, they either know exactly what they are coming to find or want to spend time browsing to learn about your services. In either situation, if your navigation isn’t clear, you won’t keep them on your site very long. Headers should be clear and brief and lead visitors to exactly what they say. If your internal links are broken or don’t provide any value, it’s a recipe for leaving visitors frustrated and they might never return.

Lack Of Clarity On Location Or Services

Nothing is more frustrating for a person to like your website enough to schedule an appointment, only to find out they are out of your service range. Your service area should be prominently highlighted on your home page, service pages, contact pages, and other relevant pages. Local SEO is also important for digital marketing for landscaping companies, so by incorporating your location in your content, your website will appear to people who search in your area.

Poor Or Low-Quality Images

Using stock images or low-quality images will surely turn people away from your website. This is especially true if they are comparing another landscaping company’s website with yours that uses natural images. Use images from your past projects to give your landscaping marketing a boost. Show your employees working hard, as well as provide before and after photos of various projects. And if your customers will allow it, show pictures of them being satisfied with your work. High-quality images will look much better on your website and impress potential customers more.

Lacking Emotion And Useful Information In Your Content

People want to connect with businesses on various levels, so finding an emotional tone can help keep them interested. If you create content just to have words on the page, then you won’t make any connections with visitors. Don’t just tell people why you are the best landscaping company, tell them why you put your heart and soul into every project. What do you like about your customers? Does putting a smile on their faces make getting up every day worth it? This is the type of language that can create emotions and set your website apart from the rest.

Not Including Social Media Handles On Your Top Banner

It’s time to get at least one social media handle if you don’t already. Then you can display the link at the top of your website so interested people can visit your feed. The important thing to consider about your social media marketing strategy is that you must be active for it to be effective. Don’t make your posts all about selling your landscaping services. Instead, base your social media marketing strategy around making connections and interacting with your targeted customers.

Slow Website Response Times

A slow website can ruin all of the effort you put into it. An important component of digital marketing for landscaping companies is to test your website and adjust when needed. Your images might be too large or you could have too many of them, which causes lag times. By diagnosing the issues, you can take steps to speed up your website so visitors can get the information they need quickly.

Missing Call To Action Prompts

A landscaping marketing mistake business owners make too often is only putting their contact information on their “Contact Us” page. Your call to action should be displayed on your home page, every service page, headers, footers, and anywhere else you deem appropriate. This could be in the form of a big red button with your phone number or a link to a form for potential customers to fill out. However you want them to contact you, make sure it’s clear to them.

Not Prioritizing SEO

Search engine optimization is something a lot of landscaping business owners aren’t familiar with. It involves using the right keywords, geographic keywords, and much more. It’s what helps your website show up higher in Google search results. Without proper SEO, it could be difficult for customers to find you when performing their research.

Avoid Website Mistakes By Working With Experts

Website mistakes are easy to make without knowing it if you aren’t experienced in website design. The good news is you can work with experts who do this type of work every day. You can continue providing the best landscaping services possible while the experts handle the intricacies of your website behind the scenes.

Our team at iwebcontent can build websites from scratch, make minor adjustments, or completely revamp existing websites. We will evaluate what’s working and what isn’t when it comes to your landscaping website and take the necessary steps to improve it. When you’re ready to take the worry out of your website and grow your business accordingly, contact us to schedule a consultation with our team.