Nowadays, every business owner should have a website so they can easily be discovered online. However, simply having a website isn’t good enough. It must be responsive, informative, quick, and useful. You can’t simply create a website and expect all of these factors to take care of themselves. 

WordPress is a great platform that makes it easy for business owners to create a website quickly. It does take some maintenance to keep it working properly, though. We’ve highlighted what you need to know about the connection between WordPress maintenance and SEO, and how WordPress website maintenance services can help.

Enhance Security To Boost Your SEO

Internet security has never been more important. Consumers will shy away from visiting websites they believe are not secure. So to instill confidence in your potential customers, you owe it to them to take WordPress website security seriously. Unsecure websites could cause visitors to leave quickly, which Google does not like to see and your SEO score could suffer as a result. Enhanced security protects both you and your customers, so it’s well worth prioritizing. It’s one of the top factors WordPress website maintenance services focus on when you work with them.

Ensure A Fast Website At All Times

WordPress websites are typically easy to navigate. However, depending on the website features, images, videos, and other factors, the speed might not be good enough to keep visitors on it for long. Your website needs to load within a few seconds or potential customers will leave and find a more responsive website to visit. And when they click on links within your website, they expect the response time to be immediate. 

The benefit of working with WordPress website maintenance services is they constantly evaluate your website speed to ensure it’s always operating optimally. Slow speeds will cause visitors to leave prematurely, which will hurt your SEO. The hard part is knowing exactly why your website is lagging. WordPress maintenance experts can diagnose the issue quickly and resolve it so your website speed is as fast as it should be.

Reduce Downtime With Routine Backups

You should always prioritize website security. But even with the best security measures in place, issues or breaches could occur. Part of your WordPress website maintenance services should be to perform routine backups of your website and data. This will protect your customers and instill confidence that you have their best interests in mind. Plus, it will reduce downtime when your website is back up and running since you can simply restore your backup. The less downtime your website has, the better your SEO score will ultimately be.

Update WordPress Plugins For Continuous Functionality

The great thing about operating a WordPress website is there are dozens of plugins available to help you run it how you want. The downside is these plugins need to be updated or replaced at times. If you don’t stay on top of these updates, then a faulty or outdated plugin could cause your website to crash or make certain features not work. WordPress website maintenance services will stay on top of the plugin updates to ensure your website continues operating as it should. And if a particular plugin is causing problems with your website, then they can replace it with a similar one that won’t impact the functionality any differently.

Know What Images May Be Causing Lag Times

WordPress allows you to easily add images to make your website look more attractive. The problem is image file sizes can vary. So having too many images with large file sizes can create lag times, which ultimately hurts your SEO. The tricky part about operating a website is balancing creativity with functionality. The right amount of images can create the perfect balance and it requires consistent evaluation to know when to add, remove, or replace certain images to optimize your website.

WordPress Website Maintenance Can Distinguish Your Site

Too many people make the mistake of thinking their website needs to be over-the-top creative to gain attention from visitors. The truth is too much creativity can do more harm than good sometimes, especially when it comes to SEO. One of the easiest ways to boost your SEO is to prioritize WordPress website maintenance so it is functional and easy to use. A poorly run website will stand out among other websites. However, a well-maintained website will look and feel like any other website, which is exactly what busy consumers want to experience.

Work With Experts So You Can Continue Running Your Business

Maintaining a WordPress website can be a time-consuming endeavor. Most business owners don’t have time to do it while keeping their business afloat. Working with WordPress website maintenance services is invaluable so you can enjoy the best of both worlds. You won’t have to worry about maintaining your website while you take care of your customers and other important aspects of your business.

Our website maintenance team at iwebcontent can ensure your website is always optimized for the best functionality possible. A functional website has a better SEO score, which leads to a higher Google ranking, which creates more exposure to your brand. We can handle virtually any aspect of your WordPress website maintenance, so contact us today to schedule a consultation to learn more.