As Thanksgiving approaches, let us reflect on what a blessing marketers have been given with the invention of the Internet. A mixed blessing. On the one hand, in an instant, we can know things that used to require reading a book and maybe even (horrors!) going to the library. Now we can locate people in […]
“Style” in the context of writing for social media marketing often has two different definitions. The first is that recognizable je ne sais quoi that identifies someone or something as fashionable, fun, in the know and on the go. As in, “Lady Gaga has a certain style about her.” The second is the more mundane […]
The head bone’s connected to the neck bone, The neck bone’s connected to the body bone, The body bone’s connected to the click bone, Now shake dem Google Ad bones! That old children’s song seems fitting for an October post. It’s also a good way to think about the various components that make up a […]
I adopted a senior cat and I can never get her to come to me. “Here kitty, kitty.” Oh sure. “Psssp, psssp, psssp,” or whatever that cat sound is. Yawn. Pop the food can. Rap the bowl on the counter. Nothing. But rattle the treat bag, and here comes old lazy bones out from under […]
When I got a pseudo-personal letter recently from a major insurance company asking, “Hey Debra, are you prepared for the next tornado?,” I was unimpressed. Anyone can get my name and everyone knows Texas is twister alley. But when a popup on the Pottery Barn website announced, “There’s a $10 coupon waiting for you at […]
Much has been lauded about the success of email marketing to augment a comprehensive business plan. Today I’m going to discuss a different type of email program called drip marketing. At first, the name made me think about my leaky kitchen faucet. But I soon realized the name actually derives from the agricultural concept of […]
Congratulations. You’re in business. There’s more than enough demand for what you supply. People like you, they really do. They like your personality, your philosophy and they love your products. So, what now? Time to push your cart into the digital marketplace, that mysterious world inside your computer where much of today’s business takes place. […]
As I talked about in the last blog, if you’re not on LinkedIn, you’re locked out. It’s the place to be for professional networking and the door to your next job or business venture. According to one LinkedIn editor, the platform reaches “millions of executives, entrepreneurs, entry-level and exiting workers…basically the whole working world […]
There is any number of ways to make a chocolate cake. You can substitute juice for sugar, use vegetable oil in place of eggs, even turn out a flourless mousse-like masterpiece. One thing you can’t do without is the chocolate. Social media for business professionals is a lot like that. You can substitute Twitter for […]
Red signals stop and the pool glistens blue. How many colorations can we construe? Pink is feminine, blue is for boys. Red and green signify holiday joys. Caution lights, sunshine and cowards are yellow. Pastel, cool and subdued shades mean mellow. The colors seem endless from Zucchini to Azul. I could go on…but I must […]