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Blog: Archives

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Give Thanks for The Digital Marketplace: A Blessing!

Debra Jones November 20, 2018

As Thanksgiving approaches, let us reflect on what a blessing marketers have been given with the invention of the Internet. A mixed blessing. On the

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How Writing Style Can Skyrocket Your Social Posts

Debra Jones October 25, 2018

“Style” in the context of writing for social media marketing often has two different definitions. The first is that recognizable je ne sais quoi that

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Anatomy of a Google Ad

Debra Jones October 16, 2018

The head bone’s connected to the neck bone, The neck bone’s connected to the body bone, The body bone’s connected to the click bone, Now

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What are Meta Descriptions and Why Do I Need Them?

Debra Jones September 14, 2018

I adopted a senior cat and I can never get her to come to me. “Here kitty, kitty.” Oh sure. “Psssp, psssp, psssp,” or whatever

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Should I Geo-Target My Small Business Website?

Debra Jones August 7, 2018

When I got a pseudo-personal letter recently from a major insurance company asking, “Hey Debra, are you prepared for the next tornado?,” I was unimpressed.

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What is a Drip Campaign and Why Do I Need One?

Debra Jones July 12, 2018

Much has been lauded about the success of email marketing to augment a comprehensive business plan. Today I’m going to discuss a different type of

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Digital Marketing for New Business Owners: Strengthen Your Love Base

Debra Jones June 20, 2018

Congratulations. You’re in business. There’s more than enough demand for what you supply. People like you, they really do. They like your personality, your philosophy

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The Art of Writing LinkedIn Articles

Debra Jones May 29, 2018

As I talked about in the last blog, if you’re not on LinkedIn, you’re locked out. It’s the place to be for professional networking and

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LinkedIn for Business: A Piece of Cake

Debra Jones May 22, 2018

There is any number of ways to make a chocolate cake. You can substitute juice for sugar, use vegetable oil in place of eggs, even

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Color Psychology 101: Infusing Emotion into your Content Marketing

Debra Jones May 9, 2018

Red signals stop and the pool glistens blue. How many colorations can we construe? Pink is feminine, blue is for boys. Red and green signify

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