Give Thanks for The Digital Marketplace: A Blessing!
As Thanksgiving approaches, let us reflect on what a blessing marketers have been given with the invention of the Internet. A mixed blessing. On the
Blog: Archives
How Writing Style Can Skyrocket Your Social Posts
“Style” in the context of writing for social media marketing often has two different definitions. The first is that recognizable je ne sais quoi that
Anatomy of a Google Ad
The head bone’s connected to the neck bone, The neck bone’s connected to the body bone, The body bone’s connected to the click bone, Now
What are Meta Descriptions and Why Do I Need Them?
I adopted a senior cat and I can never get her to come to me. “Here kitty, kitty.” Oh sure. “Psssp, psssp, psssp,” or whatever
Should I Geo-Target My Small Business Website?
When I got a pseudo-personal letter recently from a major insurance company asking, “Hey Debra, are you prepared for the next tornado?,” I was unimpressed.
What is a Drip Campaign and Why Do I Need One?
Much has been lauded about the success of email marketing to augment a comprehensive business plan. Today I’m going to discuss a different type of
Digital Marketing for New Business Owners: Strengthen Your Love Base
Congratulations. You’re in business. There’s more than enough demand for what you supply. People like you, they really do. They like your personality, your philosophy
The Art of Writing LinkedIn Articles
As I talked about in the last blog, if you’re not on LinkedIn, you’re locked out. It’s the place to be for professional networking and
LinkedIn for Business: A Piece of Cake
There is any number of ways to make a chocolate cake. You can substitute juice for sugar, use vegetable oil in place of eggs, even
Color Psychology 101: Infusing Emotion into your Content Marketing
Red signals stop and the pool glistens blue. How many colorations can we construe? Pink is feminine, blue is for boys. Red and green signify
