Give Thanks for The Digital Marketplace: A Blessing!
As Thanksgiving approaches, let us reflect on what a blessing marketers have been given with the invention of the Internet. A mixed blessing. On the one hand, in an instant, we can know things that used to require reading a book and maybe even (horrors!) going to the library. Now we can locate people in […]
The Next Big Tech Trends for Digital Marketing
For those who work in the marketing department of your company, especially in digital marketing, being aware of technological trends, and how they are going to impact the future, is vital to being sure your company remains relevant. You are going to need more than just excellent content writing and a site content writer who can […]
How Writing Style Can Skyrocket Your Social Posts
“Style” in the context of writing for social media marketing often has two different definitions. The first is that recognizable je ne sais quoi that identifies someone or something as fashionable, fun, in the know and on the go. As in, “Lady Gaga has a certain style about her.” The second is the more mundane […]
Anatomy of a Google Ad
The head bone’s connected to the neck bone, The neck bone’s connected to the body bone, The body bone’s connected to the click bone, Now shake dem Google Ad bones! That old children’s song seems fitting for an October post. It’s also a good way to think about the various components that make up a […]