Color Psychology 101: Infusing Emotion into your Content Marketing
Red signals stop and the pool glistens blue. How many colorations can we construe? Pink is feminine, blue is for boys. Red and green signify holiday joys. Caution lights, sunshine and cowards are yellow. Pastel, cool and subdued shades mean mellow. The colors seem endless from Zucchini to Azul. I could go on…but I must […]
Looking at Website Videos Through a Business Lens
Budgeting for a content marketing program takes a lot of time and thought, not to mention moolah. How much for design? How much for writing? How much for social media expertise? And sometimes the item that gets pushed down farthest on the list of priorities is a website video. It can seem like a luxury […]
Why Content Writers and Web Designers Should Be Friends
“Cut the copy.” “Shrink the art.” “Cut the copy!” “Shrink the art!” And so it goes. The eternal struggle between artist and writer. Prime Mover or Prima Donna? Years ago, in the prehistoric world of print advertising, a copywriter and an art director nearly came to blows. Seeing all of the space available to […]
DIY vs Professional Web Building
I like to cut my own hair. Some people think I do a good job. Others think I’m nuts. I do it because, well, I’m not really sure. Maybe to be provocative. Probably to save money. Could be I like the illusion of control. In any event, after a few months of fun with scissors, […]