As a small business owner, your products or services are designed to help solve the problems your customers have. When you can successfully do so, you’ll create a satisfied customer. Instead of letting all of those satisfied customers keep their joy to themselves, consider writing a case study about it. When a customer is willing […]
When you’re thinking about potential marketing strategies for your company, it’s hard to argue against the effectiveness of a business case study. Prospective clients will feel like your product or service has more credibility if they hear the successful results from another business that used it. While a business case study can be incredibly effective, […]
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When you’re getting ready to market your business, you’re likely to come across any number of tools you can use. Search engine optimization, social media marketing… the list goes on. But less spoken of than other forms of marketing, and just as important for many businesses, is case study marketing. It’s likely you’ve heard of […]
What Exactly is a Case Study? The case study, sometimes referred to as a case history or success story, is a specially created report that highlights a specific business or industry-related problem and then illustrates in detail how a particular product or service solved the problem. It can be used as part of your existing […]
A few days ago, my friend was giving me a ride in an unfamiliar part of the city. Then I heard those fateful words: “Oh no… I’m running out of gas.” Fortunately, as we kept going down the road, two convenience stores appeared like beacons in the night. The first was a QuikTrip – big, […]