When news first broke of a mysterious illness affecting individuals in China, there were few of us in the West who predicted the tremendous impact this would have across the world. Now, COVID-19 has affected every part of our lives, from our ability to go out and eat at our favorite restaurants to being able […]
In the highly interconnected virtual marketplace we work in these days, knowing how to write persuasive content as a small business owner – or hiring a skilled, professional content writer who can get the job done right – is a business essential. Every time I sit down to write copy as a part of my […]
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We spend a lot of time thinking about how we’re actually going to get people to visit our websites. That’s only natural. Step one of the process of putting yourself out there is finding an audience. That’s a big part of why finding high-quality SEO content services will always be important. Step two is, of […]
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“If you build it, they will come.” That’s a great thought. Unfortunately, the reality is a bit harsher than that. You can build your start-up website, but whether you end up with paying customers or even visitors comes down to your marketing efforts. Of course, it’s also a harsh reality that most start-ups are limited […]
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Did LinkedIn Update Their Algorithm Again? Yep, Sure Did. Here’s Everything You Need to Know… Did you check our 2019 Guide to LinkedIn’s Best Practices? Great! Now let’s dig a little deeper into Linkedin’s update to their algorithm. Unlike other platforms, LinkedIn doesn’t require top-secret security level clearance to access their algorithm variables. Not only […]
For a B2B Content Strategy, Linkedin Can’t Be Beat! Here’s Why… Some of us in the B2B content marketing field, and we’re not naming names here, have been a little concerned about the utility of social media with regard to generating leads. With multiple changes to Facebook, Twitter, and Google+ algorithms, who can blame the […]
Your Competitors & Customers Are Definitely on YouTube Here’s Why Did you know the very first video uploaded to YouTube was way back in April of 2005? The video, featuring one of the site’s founders at a zoo, was simply titled “me at the zoo.” Since then, the platform founded by a few former PayPal […]